phrases. - The Official GlobalComix Blog

BHP Comics tells us, ‘Be BOLD!’ Their stories and thrilling artwork deliver on that promise. We are delighted to share some of the UK’s finest comics with our readers, and find ourselves captivated by their catalogue.

While their work spans the gamut in terms of dark and edgy with titles like Maximum Alan, and perhaps preoccupied with the end of the world with many titles focused on post-apocalypse (notably Tomorrow), they also have work for younger folks in titles like Plagued: The Miranda Chronicles.

Their most well known series Killtopia is now being made into a full animated series by Studio Voltaku! Click the link to read the first...

Cover art from Year Zero, AWA Studios

Over the past 18 months or so, we’ve interfaced with many of the industry’s best and up-and-coming creators and publishers. In doing so, we have learned the most common reservations and misconceptions about digital publishing in general, as well as specific to GlobalComix. And we know more broadly that the digital world can feel like a puzzle within western comics.

With all of that in mind, we’ve compiled an informal FAQ-style breakdown here for anyone thinking about publishing with GlobalComix, but who still need a more information.

1. What if I don't have the time?

Cover art from Aeonian,...

Marketing a comic is not just spamming your audience with constant variations of “BUY MY COMIC!” It’s about connecting with the right people and communicating with them in a way that makes them receptive to your message. It is not a demand for compliance. It is a display of value. 

But comic book marketing in the United States is also unique because there are additional hurdles that prevent a publisher from attracting prospective readers and transforming them into long-term fans. This post will use the GlobalComix exclusive comic Welcome to Mina’s from Cloudscape Comics to explore both the challenges facing modern comics and offer some...

Last week, we analyzed the Cloudscape anthology Welcome to Mina’s to build a story synopsis, define an ideal reader and identify the competition for the comic. 

This week, I’ll suggest some tactics for how a book like Mina’s can find the right audience and build a strong following without spending a lot of marketing dollars. 

Keywords: Any words used to classify or organize digital content or to facilitate an online search for information are referred to as keywords. Because people gravitate towards groups and communities online that reflect their interests, you can use keywords to find the specific group you are trying to reach. And because every comic...

Earlier this year, GlobalComix had a chance to sit down with Rylend Grant to discuss crowdfunding. Rylend invites you behind the curtains of his upcoming campaign for THE JUMP 1-2. He walks you through and show you how he built his campaign, and explain in depth why he made the variety of choices that went into it. He follows up the demo with an extended Q&A.

Marketing comics is not a one size fits all process. Because each comic tells a unique story, and that story has a unique audience, then the relationship between the publisher and the reader needs to be tailored to give the book the best chance of success in the marketplace. Unique stories require unique marketing.

This case study is designed to walk you through the marketing analysis and execution for a single comic. Hopefully, you can take some of the insights and ideas presented here and apply them to your own comic. As always, if you have questions, please leave a comment and let us know.

Welcome to Mina’s Marketing Analysis

Story Abstract

Because the story is the...

GlobalComix is proud to announce Resilience: Creators Against COVID, our first original anthology. Resilience has helped us to adapt, mourn, and persevere the changes during the pandemic.

We wanted to do our part to help the comic community continue to persist and stay strong, and teamed up with exceptional, well known, creators to share original stories of perseverance and hope. 100% of the revenue for Resilience will go straight to the creators to donate to causes or comic shops of their choosing.

The Anthology contains 7 chapters which will be released twice a week starting on Tuesday, May 18th, for the following three weeks. Here's the full list and credits:

• Perse...

One of the things that sets GlobalComix apart from the competition is our commitment to creator development. We strive to educate, inform and support comic book creators at every level through our educational blogs, webinars, and consultation sessions. We plan to continue this service to our community this spring with a special in-depth marketing analysis.

Last fall, we introduced the general concepts of digital comic book marketing theory with two comprehensive webinars (Click here to see the video). Now, we plan to apply those ideas to a specific comic and walk you through each step of the process.

This will help you apply sound marketing principles to your own comics and...

Our recent comic book crowdfunding webinar offered a lot of information, insight, and inspiration. The only downside to the evening was the little time we had to cover all of the insightful questions you asked. I’ve collected ten of the most relevant questions here and answered them as a resource for you. We had 99% of attendees request a follow-up, so we will be announcing one shortly so be on the lookout. In the meantime, happy crowdfunding, and wishing you success. Thanks to all the participants who asked questions.

Before we get into it, next Tuesday, March 23rd @ 8pm, panelist Rylend Grant will be taking you behind the curtain of his newest campaign for THE JUMP 1-2. And...