image/svg+xml

phrases. - The Official GlobalComix Blog

Frightful Friday With Asylum Press’ Frank Forte

By KevinCommunity • Oct 22, 2021

Frank Forte is an accomplished designer, storyboard artist and comic book artist whose credits include Lovecraft Country, Heavy Metal Magazine, Bob’s Burgers and more. Influenced by classic cartoons and comic books, Frank’s work is an assemblage of inspiration from what he grew up watching on TV and reading in comic books.

Frank is also the publisher of Asylum Press, which produces premium comic books and graphic novels within the horror, science fiction, and action genres. Featuring original, character-driven stories and cinematic artwork by top creators and new talent, Asylum appeals to an audience that might not normally buy traditional comic books.

Over the last...

Frightful Friday: 10 Questions With Helloween’s Joe Harris

By KevinCommunity • Oct 15, 2021

 

Halloween brings with it a slew of supernatural stories of suspense, terror and horror. For over two decades, Joe Harris has been bringing monstrosities to life with his work on films like Darkness Falls for Sony Pictures, Suneater for Heavy Metal with Dylan Sprouse, and X-Files for IDW. Now he’s teaming up with the German heavy metal band Helloween for “Seekers of the Seven Keys” — a new comic from Incendium that promises to deliver plenty of thrills of its own. 
 
GLOBALCOMIX: Judging by the cover art, Helloween’s “Seekers of the Seven Keys” feels like an outrageous celebration of fantasy, humor, and mad science. How did...

Frightful Friday: George C. Romero's Top 5 Horror Comics

By KevinCommunity • Oct 8, 2021

 

The Romero name has become synonymous with the horror genre; George A. Romero, the legendary film director known for Night of the Living Dead and a number of iconic horror movies, is famous for bringing zombies into pop culture and modern monster lore. His son George C. Romero, a prolific horror storyteller, is now exploring the world of Night of the Living Dead further in his Heavy Metal comic book series The Rise, a prologue to the film which is currently being published in monthly issues of Heavy Metal Magazine.

We're excited to kick off a weekly series in October called Frightful Friday with a guest post by George C. Romero, the renowned horror author, filmmaker and...

10 Creators To See At New York Comic Con!

By KevinCommunity • Oct 6, 2021

 

After last year's fully virtual event, New York Comic Con is returning to in-person programming and a full roster of outstanding creative talents. Headed to the show this year? Here are 10 Creators You Must See At NYCC! 

 

Jamal Igle

 

One of the exceptionally talented creators behind Resilience, Jamal’s detailed pencils have graced books as varied as The Narrative of the life of Frederick Douglas, the all ages action miniseries "Race Against Time" as well as mainstream hits such as G.I.Joe, Iron Man, Spider-Man and Green Lantern. Jamal has served as the series artist for Firestorm the Nuclear Man, Nightwing and Tangent:...

Ten Indie Superhero Comics You Must Read Now!

By KevinCommunity • Sep 29, 2021

 

From horror to sci-fi, indie comics cover a wide range of genres and themes. One of the genres that is often overlooked is the pantheon of indie superheroes. For decades, comic creators have been putting out some of the best, dynamic superheroes comics have to offer. Here’s a list of ten indie superhero comics that we think you should be reading right now - many of which you can read on this site!

 

Cyber Force

 

In a modern world where humanity is defined by the technology it creates, a terrorist strikes at the heart of human progress. One of the few survivors, a man named Morgan Stryker, finds himself in the center of a war between man, magic,...

10 Comic YouTube Channels You Need to Subscribe to Now

By KevinCommunity • Sep 22, 2021

The only thing we love more than reading comics is watching YouTube videos about reading comics! But with literally hundreds of channels on the platform to choose from on the subject, how do you know where to start? 

Here are ten of our favorite comic book-themed YouTube channels, perfect for both the comics aficionado or newbie!

 

ComicTropes

Whether he’s talking about the comic book origins of current Marvel TV series or taking a deep dive into the history of obscure-but-influential Golden Age auteurs, ComicTropes host Chris Piers offers something for everyone. Done in an entertaining and well-researched style, each episode of the channel is like a fun...

Five Comics Podcasts You Need To Listen To Right Now

By KevinCommunity • Sep 15, 2021

 

There may be a few times in your life when you can’t read GlobalComix. We get that. You might be out driving, training for a marathon, swimming at the beach or enjoying the company of friends and family. For all of those times you can’t read GlobalComix in an appropriate venue, we’re here to offer you the next greatest alternative: PODCASTS!

At GlobalComix, we listen to a lot of comics-related podcasts. We love hearing passionate fans talking about the things that really, truly invigorate them. While there are oodles and oodles of comics related podcasts out there, here are five of our absolute favorites:

Super Serious 616

 

Sup...

BHP Brings Bold Books to GlobalComix

By EricTapperCommunity • Jul 22, 2021

 

BHP Comics tells us, ‘Be BOLD!’ Their stories and thrilling artwork deliver on that promise. We are delighted to share some of the UK’s finest comics with our readers, and find ourselves captivated by their catalogue.

While their work spans the gamut in terms of dark and edgy with titles like Maximum Alan, and perhaps preoccupied with the end of the world with many titles focused on post-apocalypse (notably Tomorrow), they also have work for younger folks in titles like Plagued: The Miranda Chronicles.

Their most well known series Killtopia is now being made into a full animated series by Studio Voltaku! Click the link to read the first...

Why Join GlobalComix? 6 Questions We Always Hear

By EricTapperCommunity • Jul 8, 2021

Cover art from Year Zero, AWA Studios

 

Over the past 18 months or so, we’ve interfaced with many of the industry’s best and up-and-coming creators and publishers. In doing so, we have learned the most common reservations and misconceptions about digital publishing in general, as well as specific to GlobalComix. And we know more broadly that the digital world can feel like a puzzle within western comics.

With all of that in mind, we’ve compiled an informal FAQ-style breakdown here for anyone thinking about publishing with GlobalComix, but who still need a more information.

 


1. What if I don't have the time?

Cover art from Aeonian,...

Cloudscape Case Study Part 3: Breaking Through Barriers

By gamalhennessyCommunity • Jun 3, 2021

 

Marketing a comic is not just spamming your audience with constant variations of “BUY MY COMIC!” It’s about connecting with the right people and communicating with them in a way that makes them receptive to your message. It is not a demand for compliance. It is a display of value. 

 

But comic book marketing in the United States is also unique because there are additional hurdles that prevent a publisher from attracting prospective readers and transforming them into long-term fans. This post will use the GlobalComix exclusive comic Welcome to Mina’s from Cloudscape Comics to explore both the challenges facing modern comics and offer some...

Cloudscape Marketing Case Study Part 2: Finding the Audience

By gamalhennessyCommunity • May 25, 2021

Last week, we analyzed the Cloudscape anthology Welcome to Mina’s to build a story synopsis, define an ideal reader and identify the competition for the comic. 

This week, I’ll suggest some tactics for how a book like Mina’s can find the right audience and build a strong following without spending a lot of marketing dollars. 

Keywords: Any words used to classify or organize digital content or to facilitate an online search for information are referred to as keywords. Because people gravitate towards groups and communities online that reflect their interests, you can use keywords to find the specific group you are trying to reach. And because every comic...

Crowdfunding Deep Dive with Rylend Grant

By KevinCommunity • May 19, 2021

Crowdfunding

 

Earlier this year, GlobalComix had a chance to sit down with Rylend Grant to discuss crowdfunding. Rylend invites you behind the curtains of his upcoming campaign for THE JUMP 1-2. He walks you through and show you how he built his campaign, and explain in depth why he made the variety of choices that went into it. He follows up the demo with an extended Q&A.

 

Cloudscape Case Study Part 1: Market Research

By gamalhennessyCommunity • May 13, 2021


Marketing comics is not a one size fits all process. Because each comic tells a unique story, and that story has a unique audience, then the relationship between the publisher and the reader needs to be tailored to give the book the best chance of success in the marketplace. Unique stories require unique marketing.

This case study is designed to walk you through the marketing analysis and execution for a single comic. Hopefully, you can take some of the insights and ideas presented here and apply them to your own comic. As always, if you have questions, please leave a comment and let us know.

Welcome to Mina’s Marketing Analysis

Story Abstract

Because the story is the...

Announcing RESILIENCE: Creators Against COVID, an original anthology for charity

By ChristopherCommunity • May 12, 2021

GlobalComix is proud to announce Resilience: Creators Against COVID, our first original anthology. Resilience has helped us to adapt, mourn, and persevere the changes during the pandemic.

We wanted to do our part to help the comic community continue to persist and stay strong, and teamed up with exceptional, well known, creators to share original stories of perseverance and hope. 100% of the revenue for Resilience will go straight to the creators to donate to causes or comic shops of their choosing.

The Anthology contains 7 chapters which will be released twice a week starting on Tuesday, May 18th, for the following three weeks. Here's the full list and credits:

Learn How to Market Your Comic This Spring!

By gamalhennessyCommunity • Apr 27, 2021



One of the things that sets GlobalComix apart from the competition is our commitment to creator development. We strive to educate, inform and support comic book creators at every level through our educational blogs, webinars, and consultation sessions. We plan to continue this service to our community this spring with a special in-depth marketing analysis.

Last fall, we introduced the general concepts of digital comic book marketing theory with two comprehensive webinars (Click here to see the video). Now, we plan to apply those ideas to a specific comic and walk you through each step of the process.

This will help you apply sound marketing principles to your own comics and...

Crowdfunding Your Comic: Before, During, and After the Campaign

By KevinCommunity • Apr 9, 2021


In this panel, star creators and industry pros discuss the ins and outs of crowdfunding a comic.

Panelists:
● Adam Lawson is the writer of The Kill Journal and The Eighth from Failed Superheroes Club. He is also the creator of the TT RPG Asunder, and writer/director of Escape the Night, Sagas of Sundry, & Spell Slingers.

● Honor Vincent is the multitalented writer and creator of Andraste, and writes for a variety of platforms as well.

● Rylend Grant is the Ringo Award-winning creator of comics like Aberrant, Banjax, The Jump, and The Peacekeepers. He’s worked for 15+ years in Hollywood, developing film and television projects - mostly big, poppy action movies -...

How to Finance Your Comic Webinar

By KevinCommunity • Apr 9, 2021


Money. In one way or another, you need it to make your comic. And we're here to open up that discussion in more detail with you.

We'll go over the economic realities facing comic makers right now, how to understand the tools and options at your disposal, how you can get others to invest money into your comic, and what the tradeoffs are.

How to Digitally Market Your Comic Webinar #2

By KevinCommunity • Apr 9, 2021


GlobalComix presents a Digital Marketing Webinar Part 2, comprehensively covering the basics of what it takes to bring your work to market, specifically geared towards comic and graphic novel creators.

Are you a creator or a publisher? Create your free account on www.globalcomix.com in seconds, and have your uploads ready for your fans in minutes.

Are you a comic enthusiast and reader? Create your free account on www.globalcomix.com to start reading instantly!

Unanswered Questions on Comic Book Crowdfunding

By gamalhennessyCommunity • Mar 16, 2021



Our recent comic book crowdfunding webinar offered a lot of information, insight, and inspiration. The only downside to the evening was the little time we had to cover all of the insightful questions you asked. I’ve collected ten of the most relevant questions here and answered them as a resource for you. We had 99% of attendees request a follow-up, so we will be announcing one shortly so be on the lookout. In the meantime, happy crowdfunding, and wishing you success. Thanks to all the participants who asked questions.

Before we get into it, next Tuesday, March 23rd @ 8pm, panelist Rylend Grant will be taking you behind the curtain of his newest campaign for THE JUMP 1-2. And...

The Crowdfunding Webinar Wrap Up

By gamalhennessyCommunity • Mar 2, 2021


This Thursday evening, GlobalComix is hosting a crowdfunding webinar with Kickstarter superstars Adam Lawson, Honor Vincent, Rylend Grant, and Oriana Leckert. You can use this link to register, but if you want to prep for the event, check out these four posts I put together over the past month.

Why Should You Consider Crowdfunding Your Comic?

What Are the Elements of a Successful Crowdfunding Campaign?

How Do You Prepare for a Crowdfunding Campaign?

How Do You Manage Your Comics Crowdfunding Campaign?

Our panel of experts will share their experiences, suggest best practices, and answer your questions. Until then, have fun with your comic.

Gamal

How Do You Manage Your Comics Crowdfunding Campaign?

By gamalhennessyCommunity • Feb 24, 2021

Last week, we talked about the elements of a campaign and how you can put your book in a position for a successful Kickstarter in preparation for our upcoming crowdfunding webinar. This week, we’re going to wrap up our discussion of comics crowdfunding by walking through the management of the campaign.

Your ultimate goal is to combine your talent and your story with your marketing and advertising to inspire your target market to support your campaign before the end date.

How Do You Create Engagement During the Campaign?

Just before the campaign begins and on the launch date, try to draw as much attention to the campaign as possible. Treat this like an event, similar to a movie...

How Do You Prepare For A Crowdfunding Campaign?

By gamalhennessyCommunity • Feb 16, 2021


Last week, we talked about the reasons you should consider a crowdfunding campaign for your comic. This week, I’d like to explore the elements of a campaign and how you can put your book in a position for a successful Kickstarter.

There are resources you’ll need to manage and decisions you’ll have to make before you start your crowdfunding campaign. This checklist will walk you through some of the major things to consider.

Talent Management: Determine who from your comic book team will be able to assist in the campaign. Figure out what their schedule is going to be during the time you plan to crowdfund, and how you are going to compensate them for their work.

•...

What Are the Elements of a Successful Crowdfunding Campaign?

By gamalhennessyCommunity • Feb 10, 2021


By Gamal Hennessy

Last week, we talked about the reasons you should consider a crowdfunding campaign for your comic. This week, I’d like to explore the elements of a campaign and how you can put your book in a position for a successful Kickstarter.

What Can You Use to Reach Your Crowdfunding Goal?

There are five common components you’ll need to create a compelling campaign. 

1) The story in your book: You need to be able to explain how your comic will benefit your readers. Take a good long look at your characters and your genre so you can give details on why this story is unique enough for them to support.

2) The story of your team: The narrative of how your book came...

Why Should You Consider Crowdfunding Your Comic?

By gamalhennessyCommunity • Feb 3, 2021

While an enterprising comic book creator can use monetization or direct sales to make money from their comic, crowdfunding has gained popularity at all levels of the industry. Kickstarter alone has generated over $127,000,000 for over 10,000 comics. This post is an introduction to our month-long exploration of crowdfunding and how it can help your comic be successful as a lead up to our crowdfunding webinar on March 4th, 2021.

What is the Secret to Crowdfunding?

Crowdfunding is the process of raising money from a large group of people online in what is often referred to as a campaign. As an independent comic book publisher, the secret to a successful crowdfunding campaign is hidden in the...

What is the Right Price for Your Comic?

By gamalhennessyCommunity • Jan 27, 2021

By Gamal Hennessy

When a potential reader is interested in your comic, one of their first logical questions will be “how much does this cost?” Your answer to that question involves a delicate balance of conditions that is more art than science. While you could sell your comic for any price you want, some prices may prove more beneficial than others depending on your situation.

How Are Prices Determined?

Price theory is an economic concept that states the optimal market price, or equilibrium, is the point at which the total number of products available for sale can be reasonably consumed by potential customers. As an independent comic book publisher, your equilibrium price is the...

What is the Sales Funnel for Your Comic?

By gamalhennessyCommunity • Jan 19, 2021

by Gamal Hennessy

There are several ways to turn your comic into revenue. As we saw last week, you can use indirect monetization in the form of advertising or affiliate marketing. Next month, we’ll start to look at the crowdfunding phenomenon in comics. Today, we’ll look at the basic concept of trading your comic for cash. Specifically, I want to discuss how sales funnels allow you to take advantage of your marketing and maximize the financial potential of your book.

What is a Sales Funnel?

A sales funnel is a theoretical, multi-step process that transforms prospective browsers into long-term buyers. As a comic publisher, your sales funnel can transform ideal readers into true...

How Can You Make Money from Your Comic Without Selling It?

By gamalhennessyCommunity • Jan 12, 2021


It might seem counterintuitive to try making money from your comic by giving it away. If you spent a lot of time and investment dollars to bring your book to market, why would you offer it for free? The answer is monetization, or turning a non-revenue generating asset into cash.

Traditional broadcast television in America makes money from selling the eyeballs of their viewers to advertisers. People don’t have to pay money to watch networks like NBC, but they do have to deal with commercials, one way or another. One of YouTube’s business models is similar, where short ads are placed in front of or inside videos to generate revenue. Many mobile apps use the same monetization...

How Do You Know When Your Comic Is Making a Profit?

By gamalhennessyCommunity • Jan 7, 2021

Most comic creators want to sell as many copies as possible of their work, but they might not know when or if their book is profitable or not.

To answer this important business question, it helps to understand the financial condition of your book before and after it goes on sale.

The three basic economic questions you need to answer for each of your comics are:

1. How many copies do you need to sell to make back the money you put into it?
2. How do you know if your comic is profitable?
3. How can you keep track of your comic’s financial performance?

Answering each of these questions involves understanding a few basic definitions and formulas that I’ll try to walk you through...

How to Create a Budget for Your Comics (Part II)

By gamalhennessyCommunity • Oct 23, 2020


Last month, we started talking about creating a budget for your comic book publishing (See How to Create a Budget for Your Comics). Now that we’ve taken a few weeks to look at the different financing options, I’d like to expand on that discussion a little bit here by highlighting the different types of things an aspiring comic book publisher needs to consider when allocating limited resources.

Publishing comics requires more than just paying for page rates and printing. There are at least seven different categories of expenses, each with smaller subcategories.

Initial Costs:  Getting your business off the ground

Company registration
Intellectual property clearance and...

How Do You Manage Your Comic Book Business?

By gamalhennessyCommunity • Oct 16, 2020


As part of the lead up to our free financing webinar on October 29th, I’d like to explore the fundamentals of creating business management as it pertains to your aspiring comic book company.

What is Business Management?

Management is the organization and coordination of business activities to achieve defined objectives. As an independent publisher, this means finding the best ways to use your time, energy, and resources to achieve the milestones and goals for your comic.

Now as a creative individual, you might consider business management a subject to avoid. If your goal is to make comics, then dealing with budgets, contracts, and schedules might be the last thing you want to do....

How Can You Get Others to Invest in Your Comic? (Part II)

By gamalhennessyCommunity • Oct 8, 2020


Last week, we started talking about finding outside investment for your comic (See How Can You Get Others to Invest in Your Comic?) I’m going to finish off the list of different types of outside investment this week, but keep in mind we’ll go more in-depth in on this list during our free comic book financing webinar on October 29th.

1. HELOC
a. Description: A Home Equity Line of Credit Loans (HELOC) is a loan that provides a line of credit using your home as collateral . The amount of money available to you depends on the amount of equity you have in your home and your credit rating.

b. Advantages:
i. HELOCs are similar to credit cards in that you only pay interest on...

How Can You Get Others to Invest in Your Comic?

By gamalhennessyCommunity • Oct 1, 2020


After you figure out how much you can invest in your comic (See my earlier posts on self-financing), you may find that you don’t have enough to fully fund your publishing based on your initial budget. That’s when it’s time to go out into the world and find more money.

Before we go into details about getting investors and the different types of investment, we should understand that in many cases, it is very difficult to convince anyone to invest money in an untested comic book idea. The three economic realities of comic publishing we discussed earlier reduce the risk tolerance of most potential investors to the point where your offer isn’t attractive to them. From...

What Factors Should You Consider When Investing Your Money in Your Comic?

By gamalhennessyCommunity • Sep 25, 2020


Tony Stark money isn’t the same as Peter Parker money. Different people have access to different levels and sources of personal finances. Each circumstance has unique advantages, disadvantages, and factors to think about in relation to your comic. As you review these self-financing options, keeping mind that these are broad overviews of complex financial instruments and they shouldn’t be used without understanding the risks and rewards. (See What are the Risks and Rewards of Financing Your Own Comic?)

1. Savings
a. Description: This is the money you already have in the bank. It could come from money you save over time, tax refunds, or selling Vibranium on the black...

What Are the Risks and Rewards of Financing Your Own Comic Book Publishing?

By gamalhennessyCommunity • Sep 17, 2020


So far this month, we’ve taken a look at the three economic realities of comic book publishing and the basics for creating a comic book budget. Now that you have an idea of how much money your comic needs before the idea can become a reality, the next logical question is “where will the money come from?”

In general, there are two sources of money: your money and someone else’s money. Let’s look at your potential as an investment source first, before we go reaching into someone else’s pocket.

What Are the Advantages of Investing Your Money to Make a Comic?

It is not unusual for an independent publisher to dip into their own pockets to publish their comic....

How Do You Create a Budget for Your Comic?

By gamalhennessyCommunity • Sep 10, 2020


Before you sell your house, beg your grandmother for money, or rob a bank to publish your comic, it helps to know how much money you need in the first place. It doesn’t make any sense to spend a lot of time stressing about cash when you don’t have a clear idea of the costs you’re trying to cover. Of course, prices change and unexpected expenses are more common than you think, but if you have a basic idea of your costs, it will help you focus your revenue collection efforts.

In general, there are seven types of costs you need to consider when you decide to publish your first comic:

1. Initial Costs: This is the money to get off the ground. It includes the costs to set...

What Are the Economic Realities of Publishing Your Comic?

By gamalhennessyCommunity • Sep 3, 2020

Now that the summer is over, we’re going to shift gears away from marketing and discuss another facet of comic book publishing that doesn’t get much attention. We’re going to spend the next few weeks discussing how you can pay to get your comic out into the world. But any discussion about financing comic book publishing has to begin with a disclaimer:

What you are going to read in the next few weeks isn’t financial advice and or legal advice. These are concepts you can consider when deciding if and how to fund your project, but before you do anything concerning money, consult your financial advisor. You should also speak to anyone in your life who might be relying...

What Marketing Activity Should You Avoid on Social Media?

By gamalhennessyCommunity • Aug 24, 2020


There are a lot of things you can do on social media to market your comic (See How Should You Market Your Book on Social Media?). There are also a few things you should not do if you want to give your book the best chance to succeed. This isn’t as easy as it sounds. Every year, dozens of companies and brands stumble on social media in ways that damage their image. While no one is perfect, these six concepts can add to the previous list of tips to help keep you out of trouble.

1.  Avoid Targeting the Non-Market: You have a specific story to tell to a specific group. Everyone outside that group isn’t ready for, or interested in, that message. While you need to reach out to...

How Should You Market Your Book on Social Media? (Advanced Tactics)

By gamalhennessyCommunity • Aug 5, 2020

Earlier this week I started listing concepts that can help you market your comics using social media (See How Should You Market Your Comics on Social Media?) This post continues that discussion, with more advanced techniques.

9. Consider the potential backlash your book/team/ marketing could create. In the current social environment, any story can be seen as offensive to one group or another. Because your story will inevitably stand for something, it is likely to stand against something else and the people who support that "something else" can quickly undermine or overwhelm your marketing efforts. While you can't predict every possible attack on your book, think about how things could go...

How Should You Market Your Book on Social Media?

By gamalhennessyCommunity • Aug 3, 2020


Last week I introduced some ideas for engaging with your target market for your comic (See What Is an Example of Social Media Engagement?). This post (and the next one) will go into more detail in terms of tips you can use to improve your engagement and connection with your potential readers.

1.  Consider keeping your personal social media separate from your comic book social media: Because your friends and family might not be a part of your target market, they might not be interested in your antagonist character design survey. At the same time, your target market might not want to see your foodie posts or your vacation photos. Social media profiles are free, so it only costs you a...

What is an Example of Social Media Engagement?

By gamalhennessyCommunity • Jul 30, 2020

It is not enough to have a comic that you want people to read. It takes more than understanding your ideal reader and your competition. The process doesn’t end when you find out where your target market gathers together. You have to interact with readers in the right way, or all your marketing efforts could be wasted. We’ve been using my Blood Bond comic example for a few weeks now. Let’s look at the broad concepts of social media engagement and then walk through the steps with our imaginary comic.

The first and most important thing to understand is that social media marketing is not an exercise in aggressive selling. Think about your own time on social media and the way...

How Do You Find Ideal Readers for Your Comic?

By gamalhennessyCommunity • Jul 28, 2020


We’re working on the digital marketing plan for the fictional comic Blood Bond.

We know what our story is about (See What is an Example of a Story Synopsis?).

We have a theoretical model of our ideal reader (See What is an Example of an Ideal Reader?).

We’ve even figured out how to find our competition for this comic (See What is an Example of Competition Analysis?).

Now we’ve reached the point where we can start to find and connect with ideal readers to create a market for our comic. This post will focus on finding your people using social media. The next one will discuss what you want to say and how you might think about saying it.

What Social Media Platform Should You...

What is an Example of Competition Analysis for Digital Comic Book Marketing?

By gamalhennessyCommunity • Jul 15, 2020


Last week, we began an exercise designed to explain the four parts of developing a digital marketing plan. I offered a fictional vampire crime graphic novel called Blood Bond to use as an example. (See What is an example of a digital marketing story synopsis and What is an example of an ideal reader profile?) Today, I’m going to walk through how you can analyze a competing comic that appeals to your ideal reader.

If competition is the effort of two or more parties acting independently to secure the business of a third party (See What is the Competition for Your Comic?) then the competition for Blood Bond is any comic that appeals to the reader who likes supernatural criminal...

What is an Example of an Ideal Reader Profile Analysis?

By gamalhennessyCommunity • Jul 9, 2020


Earlier this week, I put together a story synopsis for a story called Blood Bond. The purposes of the exercise was to provide an example in developing a digital marketing case study (See What is an Example of a Digital Marketing Story Synopsis?) The next step in the process (See Our Video on the Fundamentals of Digital Marketing) is to use the synopsis to define the ideal reader.

Form 2 of the Global Comix Digital Marketing Materials is Ideal Reader Profile Analysis Form. This breaks down the ideal reader into four segments: demographic, psychographic, genre and generation. Because the characteristics of an ideal reader can be found in your story (See Who is the Ideal Reader for Your...

What is an Example of a Digital Marketing Story Synopsis for Comics?

By gamalhennessyCommunity • Jul 6, 2020


Abstract ideas are useful in understanding digital comic book marketing (See our video on the fundamentals of digital marketing here), but concrete examples can make the concepts more real. For the next couple of weeks, I’m going to walk you through the steps of building an online comic book marketing plan with a hypothetical example. Let’s imagine I’m planning to publish a three-issue limited series called Blood Bond in time for Halloween 2021. The story combines crime noir and supernatural horror, where vampire police attempt to destroy the vampire hunters controlling organized crime. It centers around one detective who stumbles into the secret war.

My first marketing...

Global Comix Digital Marketing Roadmap for the Summer

By gamalhennessyCommunity • Jul 2, 2020


Last week’s free webinar on Digital Marketing for Comics was a big success. We got so much positive feedback that we’re planning to offer the webinar again on July 16th (You can RSVP here).

But we’re also planning to take a deeper dive into digital marketing to help our creators and publishers get the most from GlobalComix. That means this blog will focus on two major topics for the month of July.

1. First, I’m going to take a deep dive into a case study on digital marketing, creating a plot synopsis, ideal reader profile, competition list, and an overall marketing plan that you can use to model your own efforts.

2. In the second half of the month, I’ll go...

How Can Hooks and True Fans Help Market Your Comic?

By gamalhennessyCommunity • Jun 22, 2020


As we gear up for our webinar on digital comic book marketing (You can get your free ticket here), we need to continue our discussion about giving your target market what they want. Today, we’ll explore the idea of hooks.

What is a Hook?

For our purposes, a hook is an aspect of your story designed to attract and hold the attention of your ideal reader. It is a promise that your story will deliver the desired feeling. It is similar to how a successful trailer can give you the tone and flavor of a two-hour movie in two minutes of video and create enough excitement to inspire you to go buy a ticket.

Because comics combine images and text to deliver their message, a hook can be visual,...

What Does Your Target Market Want?

By gamalhennessyCommunity • Jun 18, 2020


We’ve been talking about identifying your target market, the obstacles to overcome in growing your fan base, and the tactics you can use to overcome those challenges. At this point, it helps to take a step back and consider what your readers actually want. This will help you understand how to connect with them and satisfy their entertainment needs with your comic.

The most basic thing to understand is that your ideal reader ultimately does not want your comic. They do not want the comics of your competitors or books in your genre. In fact, they don’t want any book at all. This goes for anything they buy or consume from food to clothing to other types of content. This lack of...

What Tactics Can Be Used to Increase the Size of the Target Market?

By gamalhennessyCommunity • Jun 15, 2020

Last week we talked about where your potential readers can come from (See: How Can You Grow Your Target Market?) and the challenges to converting them to comic book readers (See What Factors Limit Growth in Comics?). Today I'd like to look at techniques for dealing with each of the obstacles to increasing your target market. 


Tapping into the potential market involves looking at both the way you connect with people and the way you interact with them. Remember, you’re not trying to change the way people consume content. You’re trying to build a satisfying relationship with those people who are interested in what you have to say. If only one percent of your potential market...

How Can You Grow Your Target Market?

By gamalhennessyCommunity • Jun 11, 2020


The combination of media competition, comparative value, isolated distribution and negative perception create an environment that suppresses growth in the market (See What Factors Limit Growth in Comic Readers?). In fact, there are economic indicators that suggest the size of the single-issue comic book market is shrinking.

According to a 2018 study, only 4% of Americans read comics on a regular basis. If there are 330 million people in the US, that’s just 13 million people overall. Industry analysis and comic shop owners claim the Big Two are pursuing tactics that attempt to squeeze more and more money from a limited group of devoted fans while their corporate owners only look to...

What Factors Limit the Growth in Comic Readers?

By gamalhennessyCommunity • Jun 8, 2020

If you want more people to read your comic, you need to attract more new readers to comics.

This is not a simple challenge. The bad news is that the comic book industry faces several substantial barriers to growth that you’ll have to consider and overcome if you want to avoid fighting for scraps. The good news is that comics has a substantial amount of growth potential, so if you can develop marketing that expands beyond the current comic book market, you can succeed while your competition struggles.


As an entertainment medium, comics have six major factors that make it difficult to expand the market:

1. Barriers to Entry: Comics have inherent cultural roadblocks that discouraging the...

How Do You Measure the Dollar Value of Your Target Market?

By gamalhennessyCommunity • Jun 3, 2020


It’s one thing to know how many copies you can sell to your target market (See What Is the Size of Your Market?). It is another thing to understand how much money that market can generate.

Market value is the amount of revenue a market generates over a given period of time. For example, if the average price of a monthly print comic is $3.99, and all the competitors in that market sell 20,000 copies collectively, then the monthly market value of that niche is around $80,000.There are three things you need to remember when looking at market value for independent comics, because like market size, market value isn’t an exact science.

The numbers are going to be gross—not...

What is the Size of Your Target Market?

By gamalhennessyCommunity • Jun 1, 2020


Over the past two weeks, I’ve tried to explain the concepts of ideal readers (See Who is Your Ideal Reader?) and competition (See Who is Your Competition?) in terms of digital comic book publishing. The size of your target market defines various aspects of your project. I’d like to continue this marketing orientation by looking at ways you can think about the size of your comic’s target market.

The theoretical number of readers for your book will influence the different marketing, distribution, advertising, and sales strategies you use. Your market size can influence what type of book you create. Depending on your goals and your resources, it might even lead to altering...

What is the Competition for Your Comic?

By gamalhennessyCommunity • May 26, 2020


Your comic may be unique and original, but it doesn’t exist in a vacuum. There are probably similar elements in other comics that appeal to your ideal reader profile no matter what your story is about. Understanding what’s already in the market and the characteristics of your competition can provide valuable information in both creating relationships with your reader and producing a better book.

Competition is the effort of two or more parties acting independently to secure the business of a third party. For an independent comic book publisher, competition is defined as all media that can appeal to the ideal reader profile. Because readers do not have unlimited time or money,...

Who is the Ideal Reader for Your Comic?  

By gamalhennessyCommunity • May 19, 2020

Marketing is a critical skill for independent comic book publishers and Global Comix wants to make sure you have the tools and information you need to connect with your readers. Today I want to explore the concept of the ideal reader and how it can help you sell more comics.

An ideal reader is the specific type of person who would enjoy buying and reading your comic. Some writers like Stephen King focus on a specific real-world individual, like his wife. Others use a theoretical profile. This post will focus more on the hypothetical idea since all of us aren’t fortunate enough to marry our ideal reader.

Are You the Ideal Reader for Your Comic?

If you are a person who loves comics, and...