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What Are the Economic Realities of Publishing Your Comic?

By gamalhennessy • Community • Sep 3, 2020

Now that the summer is over, we’re going to shift gears away from marketing and discuss another facet of comic book publishing that doesn’t get much attention. We’re going to spend the next few weeks discussing how you can pay to get your comic out into the world. But any...

What Marketing Activity Should You Avoid on Social Media?

By gamalhennessy • Community • Aug 24, 2020

There are a lot of things you can do on social media to market your comic (See How Should You Market Your Book on Social Media?). There are also a few things you should not do if you want to give your book the best chance to succeed. This isn’t as easy as it sounds. Every year, dozens of...

How Should You Market Your Book on Social Media? (Advanced Tactics)

By gamalhennessy • Community • Aug 5, 2020

Earlier this week I started listing concepts that can help you market your comics using social media (See How Should You Market Your Comics on Social Media?) This post continues that discussion, with more advanced techniques.

9. Consider the potential backlash your book/team/ marketing could create....

How Should You Market Your Book on Social Media?

By gamalhennessy • Community • Aug 3, 2020

Last week I introduced some ideas for engaging with your target market for your comic (See What Is an Example of Social Media Engagement?). This post (and the next one) will go into more detail in terms of tips you can use to improve your engagement and connection with your potential...

What is an Example of Social Media Engagement?

By gamalhennessy • Community • Jul 30, 2020

It is not enough to have a comic that you want people to read. It takes more than understanding your ideal reader and your competition. The process doesn’t end when you find out where your target market gathers together. You have to interact with readers in the right way, or all your...

How Do You Find Ideal Readers for Your Comic?

By gamalhennessy • Community • Jul 28, 2020

We’re working on the digital marketing plan for the fictional comic Blood Bond.

We know what our story is about (See What is an Example of a Story Synopsis?).

We have a theoretical model of our ideal reader (See What is an Example of an Ideal Reader?).

We’ve even figured out how to find...

What is an Example of Competition Analysis for Digital Comic Book Marketing?

By gamalhennessy • Community • Jul 15, 2020

Last week, we began an exercise designed to explain the four parts of developing a digital marketing plan. I offered a fictional vampire crime graphic novel called Blood Bond to use as an example. (See What is an example of a digital marketing story synopsis and What is an example of an ideal...

What is an Example of an Ideal Reader Profile Analysis?

By gamalhennessy • Community • Jul 9, 2020

Earlier this week, I put together a story synopsis for a story called Blood Bond. The purposes of the exercise was to provide an example in developing a digital marketing case study (See What is an Example of a Digital Marketing Story Synopsis?) The next step in the process (See Our Video on the...

What is an Example of a Digital Marketing Story Synopsis for Comics?

By gamalhennessy • Community • Jul 6, 2020

Abstract ideas are useful in understanding digital comic book marketing (See our video on the fundamentals of digital marketing here), but concrete examples can make the concepts more real. For the next couple of weeks, I’m going to walk you through the steps of building an online comic book...

Global Comix Digital Marketing Roadmap for the Summer

By gamalhennessy • Community • Jul 2, 2020

Last week’s free webinar on Digital Marketing for Comics was a big success. We got so much positive feedback that we’re planning to offer the webinar again on July 16th (You can RSVP here).

But we’re also planning to take a deeper dive into digital marketing to help our creators...

How Can Hooks and True Fans Help Market Your Comic?

By gamalhennessy • Community • Jun 22, 2020

As we gear up for our webinar on digital comic book marketing (You can get your free ticket here), we need to continue our discussion about giving your target market what they want. Today, we’ll explore the idea of hooks.

What is a Hook?

For our purposes, a hook is an aspect of your story...

What Does Your Target Market Want?

By gamalhennessy • Community • Jun 18, 2020

We’ve been talking about identifying your target market, the obstacles to overcome in growing your fan base, and the tactics you can use to overcome those challenges. At this point, it helps to take a step back and consider what your readers actually want. This will help you understand how...

What Tactics Can Be Used to Increase the Size of the Target Market?

By gamalhennessy • Community • Jun 15, 2020

Last week we talked about where your potential readers can come from (See: How Can You Grow Your Target Market?) and the challenges to converting them to comic book readers (See What Factors Limit Growth in Comics?). Today I'd like to look at techniques for dealing with each of the obstacles to...

How Can You Grow Your Target Market?

By gamalhennessy • Community • Jun 11, 2020

The combination of media competition, comparative value, isolated distribution and negative perception create an environment that suppresses growth in the market (See What Factors Limit Growth in Comic Readers?). In fact, there are economic indicators that suggest the size of the single-issue comic...

What Factors Limit the Growth in Comic Readers?

By gamalhennessy • Community • Jun 8, 2020

If you want more people to read your comic, you need to attract more new readers to comics.

This is not a simple challenge. The bad news is that the comic book industry faces several substantial barriers to growth that you’ll have to consider and overcome if you want to avoid fighting for...

How Do You Measure the Dollar Value of Your Target Market?

By gamalhennessy • Community • Jun 3, 2020

It’s one thing to know how many copies you can sell to your target market (See What Is the Size of Your Market?). It is another thing to understand how much money that market can generate.

Market value is the amount of revenue a market generates over a given period of time. For example, if...

What is the Size of Your Target Market?

By gamalhennessy • Community • Jun 1, 2020

Over the past two weeks, I’ve tried to explain the concepts of ideal readers (See Who is Your Ideal Reader?) and competition (See Who is Your Competition?) in terms of digital comic book publishing. The size of your target market defines various aspects of your project. I’d like to...

What is the Competition for Your Comic?

By gamalhennessy • Community • May 26, 2020

Your comic may be unique and original, but it doesn’t exist in a vacuum. There are probably similar elements in other comics that appeal to your ideal reader profile no matter what your story is about. Understanding what’s already in the market and the characteristics of your...

Who is the Ideal Reader for Your Comic?

By gamalhennessy • Community • May 19, 2020

Marketing is a critical skill for independent comic book publishers and Global Comix wants to make sure you have the tools and information you need to connect with your readers. Today I want to explore the concept of the ideal reader and how it can help you sell more comics.

An ideal reader is the...

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