The Official GlobalComix Blog

Global Comix Digital Marketing Roadmap for the Summer

By gamalhennessy • Headquarters • Jul 2, 2020

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Last week’s free webinar on Digital Marketing for Comics was a big success. We got so much positive feedback that we’re planning to offer the webinar again on July 16th (You can RSVP here).

But we’re also planning to take a deeper dive into digital marketing to help our creators...

Your Second Chance to See the GlobalComix Digital Marketing Webinar

By gamalhennessy • Headquarters • Jun 30, 2020

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Chris, Eric, and I wanted to thank everyone who supported, promoted, and attended our first webinar last week.

One of our main goals at GlobalComix is to provide the skills and information to help comic creators and publishers be successful. We hope to carry the positive feedback we received from...

How Can Hooks and True Fans Help Market Your Comic?

By gamalhennessy • Headquarters • Jun 22, 2020

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As we gear up for our webinar on digital comic book marketing (You can get your free ticket here), we need to continue our discussion about giving your target market what they want. Today, we’ll explore the idea of hooks.

What is a Hook?

For our purposes, a hook is an aspect of your story...

What Does Your Target Market Want?

By gamalhennessy • Community • Jun 18, 2020

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We’ve been talking about identifying your target market, the obstacles to overcome in growing your fan base, and the tactics you can use to overcome those challenges. At this point, it helps to take a step back and consider what your readers actually want. This will help you understand how...

What Tactics Can Be Used to Increase the Size of the Target Market?

By gamalhennessy • Community • Jun 15, 2020

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Last week we talked about where your potential readers can come from (See: How Can You Grow Your Target Market?) and the challenges to converting them to comic book readers (See What Factors Limit Growth in Comics?). Today I'd like to look at techniques for dealing with each of the obstacles to...

How Can You Grow Your Target Market?

By gamalhennessy • Community • Jun 11, 2020

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The combination of media competition, comparative value, isolated distribution and negative perception create an environment that suppresses growth in the market (See What Factors Limit Growth in Comic Readers?). In fact, there are economic indicators that suggest the size of the single-issue comic...

What Factors Limit the Growth in Comic Readers?

By gamalhennessy • Community • Jun 8, 2020

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If you want more people to read your comic, you need to attract more new readers to comics.

This is not a simple challenge. The bad news is that the comic book industry faces several substantial barriers to growth that you’ll have to consider and overcome if you want to avoid fighting for...

How Do You Measure the Dollar Value of Your Target Market?

By gamalhennessy • Community • Jun 3, 2020

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It’s one thing to know how many copies you can sell to your target market (See What Is the Size of Your Market?). It is another thing to understand how much money that market can generate.

Market value is the amount of revenue a market generates over a given period of time. For example, if...

What is the Size of Your Target Market?

By gamalhennessy • Community • Jun 1, 2020

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Over the past two weeks, I’ve tried to explain the concepts of ideal readers (See Who is Your Ideal Reader?) and competition (See Who is Your Competition?) in terms of digital comic book publishing. The size of your target market defines various aspects of your project. I’d like to...

Interested in learning about digital marketing?

By Christopher • Community • Jun 1, 2020

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If you’re looking for help and support on how to grow your digital comic fanbase, please join us in our new Facebook group for digital marketing. This will be a way for us all to connect with folks in the community, on and off GlobalComix, about engaging more deeply with the tools of digital....

What is the Competition for Your Comic?

By gamalhennessy • Community • May 26, 2020

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Your comic may be unique and original, but it doesn’t exist in a vacuum. There are probably similar elements in other comics that appeal to your ideal reader profile no matter what your story is about. Understanding what’s already in the market and the characteristics of your...

Who is the Ideal Reader for Your Comic?

By gamalhennessy • Community • May 19, 2020

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Marketing is a critical skill for independent comic book publishers and Global Comix wants to make sure you have the tools and information you need to connect with your readers. Today I want to explore the concept of the ideal reader and how it can help you sell more comics.

An ideal reader is the...

Announcement: Gamal Hennessy joins GlobalComix as VP of Content

By Christopher • Headquarters • May 6, 2020

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Today we have the pleasure to announce and welcome Gamal Hennessy to the GlobalComix team as Vice President of Content. He is established as a trusted leader both in legal representation and publishing, bringing with him the gravity of two decades of experience in the comics industry.

At a time when...

Announcing Creator Pro - GlobalComix For Professionals

By Christopher • Headquarters • Feb 11, 2020

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Our mission at GlobalComix is to create the best possible publishing service for comic creators to bring their work to a global audience. At first, our platform brought comics reading to all devices and let creators connect and engage with their fans. We then added tools that made the comic...

Announcing Monetized Comics Publishing Beta

By Christopher • Headquarters • Feb 28, 2018

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In August last year, we opened our doors to the public for the first time to let creators begin publishing their work and testing out the platform. Since then, we’ve been working with a small group of early adopters to gather feedback. We’ve been rebuilding and constantly improving...

GlobalComix is now in public beta!

By GlobalComix • Headquarters • Aug 5, 2017

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After more than 3 years of hard work and dedication, we are excited to open up the doors to our brand new comics platform, GlobalComix. We believe it represents the first steps in changing the course of digital comics publishing.

Books, music and videos have found ways to leverage the potential of...

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