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Why Join GlobalComix? 6 Questions We Always Hear

By EricTapperCommunity • Jul 8, 2021 0

Cover art from Year Zero, AWA Studios

 

Over the past 18 months or so, we’ve interfaced with many of the industry’s best and up-and-coming creators and publishers. In doing so, we have learned the most common reservations and misconceptions about digital publishing in general, as well as specific to GlobalComix. And we know more broadly that the digital world can feel like a puzzle within western comics.

With all of that in mind, we’ve compiled an informal FAQ-style breakdown here for anyone thinking about publishing with GlobalComix, but who still need a more information.

 


1. What if I don't have the time?

Cover art from Aeonian,...

Cloudscape Case Study Part 3: Breaking Through Barriers

By gamalhennessyCommunity • Jun 3, 2021 0

 

Marketing a comic is not just spamming your audience with constant variations of “BUY MY COMIC!” It’s about connecting with the right people and communicating with them in a way that makes them receptive to your message. It is not a demand for compliance. It is a display of value. 

 

But comic book marketing in the United States is also unique because there are additional hurdles that prevent a publisher from attracting prospective readers and transforming them into long-term fans. This post will use the GlobalComix exclusive comic Welcome to Mina’s from Cloudscape Comics to explore both the challenges facing modern comics and offer some...

Cloudscape Case Study Part 1: Market Research

By gamalhennessyCommunity • May 13, 2021 0


Marketing comics is not a one size fits all process. Because each comic tells a unique story, and that story has a unique audience, then the relationship between the publisher and the reader needs to be tailored to give the book the best chance of success in the marketplace. Unique stories require unique marketing.

This case study is designed to walk you through the marketing analysis and execution for a single comic. Hopefully, you can take some of the insights and ideas presented here and apply them to your own comic. As always, if you have questions, please leave a comment and let us know.

Welcome to Mina’s Marketing Analysis

Story Abstract

Because the story is the...

Learn How to Market Your Comic This Spring!

By gamalhennessyCommunity • Apr 27, 2021 0



One of the things that sets GlobalComix apart from the competition is our commitment to creator development. We strive to educate, inform and support comic book creators at every level through our educational blogs, webinars, and consultation sessions. We plan to continue this service to our community this spring with a special in-depth marketing analysis.

Last fall, we introduced the general concepts of digital comic book marketing theory with two comprehensive webinars (Click here to see the video). Now, we plan to apply those ideas to a specific comic and walk you through each step of the process.

This will help you apply sound marketing principles to your own comics and...

How to Digitally Market Your Comic Webinar #2

By KevinCommunity • Apr 9, 2021 0


GlobalComix presents a Digital Marketing Webinar Part 2, comprehensively covering the basics of what it takes to bring your work to market, specifically geared towards comic and graphic novel creators.

Are you a creator or a publisher? Create your free account on www.globalcomix.com in seconds, and have your uploads ready for your fans in minutes.

Are you a comic enthusiast and reader? Create your free account on www.globalcomix.com to start reading instantly!

How Should You Market Your Book on Social Media? (Advanced Tactics)

By gamalhennessyCommunity • Aug 5, 2020 0

Earlier this week I started listing concepts that can help you market your comics using social media (See How Should You Market Your Comics on Social Media?) This post continues that discussion, with more advanced techniques.

9. Consider the potential backlash your book/team/ marketing could create. In the current social environment, any story can be seen as offensive to one group or another. Because your story will inevitably stand for something, it is likely to stand against something else and the people who support that "something else" can quickly undermine or overwhelm your marketing efforts. While you can't predict every possible attack on your book, think about how things could go...

How Should You Market Your Book on Social Media?

By gamalhennessyCommunity • Aug 3, 2020 0


Last week I introduced some ideas for engaging with your target market for your comic (See What Is an Example of Social Media Engagement?). This post (and the next one) will go into more detail in terms of tips you can use to improve your engagement and connection with your potential readers.

1.  Consider keeping your personal social media separate from your comic book social media: Because your friends and family might not be a part of your target market, they might not be interested in your antagonist character design survey. At the same time, your target market might not want to see your foodie posts or your vacation photos. Social media profiles are free, so it only costs you a...

What is an Example of Social Media Engagement?

By gamalhennessyCommunity • Jul 30, 2020 0

It is not enough to have a comic that you want people to read. It takes more than understanding your ideal reader and your competition. The process doesn’t end when you find out where your target market gathers together. You have to interact with readers in the right way, or all your marketing efforts could be wasted. We’ve been using my Blood Bond comic example for a few weeks now. Let’s look at the broad concepts of social media engagement and then walk through the steps with our imaginary comic.

The first and most important thing to understand is that social media marketing is not an exercise in aggressive selling. Think about your own time on social media and the way...

How Do You Find Ideal Readers for Your Comic?

By gamalhennessyCommunity • Jul 28, 2020 0


We’re working on the digital marketing plan for the fictional comic Blood Bond.

We know what our story is about (See What is an Example of a Story Synopsis?).

We have a theoretical model of our ideal reader (See What is an Example of an Ideal Reader?).

We’ve even figured out how to find our competition for this comic (See What is an Example of Competition Analysis?).

Now we’ve reached the point where we can start to find and connect with ideal readers to create a market for our comic. This post will focus on finding your people using social media. The next one will discuss what you want to say and how you might think about saying it.

What Social Media Platform Should You...

What is an Example of Competition Analysis for Digital Comic Book Marketing?

By gamalhennessyCommunity • Jul 15, 2020 2


Last week, we began an exercise designed to explain the four parts of developing a digital marketing plan. I offered a fictional vampire crime graphic novel called Blood Bond to use as an example. (See What is an example of a digital marketing story synopsis and What is an example of an ideal reader profile?) Today, I’m going to walk through how you can analyze a competing comic that appeals to your ideal reader.

If competition is the effort of two or more parties acting independently to secure the business of a third party (See What is the Competition for Your Comic?) then the competition for Blood Bond is any comic that appeals to the reader who likes supernatural criminal...
wgosline

wgosline 1 year ago

Very helpful! Thanks

gamalhennessy

gamalhennessy admin 1 year ago

Thank you!

What is an Example of an Ideal Reader Profile Analysis?

By gamalhennessyCommunity • Jul 9, 2020 0


Earlier this week, I put together a story synopsis for a story called Blood Bond. The purposes of the exercise was to provide an example in developing a digital marketing case study (See What is an Example of a Digital Marketing Story Synopsis?) The next step in the process (See Our Video on the Fundamentals of Digital Marketing) is to use the synopsis to define the ideal reader.

Form 2 of the Global Comix Digital Marketing Materials is Ideal Reader Profile Analysis Form. This breaks down the ideal reader into four segments: demographic, psychographic, genre and generation. Because the characteristics of an ideal reader can be found in your story (See Who is the Ideal Reader for Your...

What is an Example of a Digital Marketing Story Synopsis for Comics?

By gamalhennessyCommunity • Jul 6, 2020 0


Abstract ideas are useful in understanding digital comic book marketing (See our video on the fundamentals of digital marketing here), but concrete examples can make the concepts more real. For the next couple of weeks, I’m going to walk you through the steps of building an online comic book marketing plan with a hypothetical example. Let’s imagine I’m planning to publish a three-issue limited series called Blood Bond in time for Halloween 2021. The story combines crime noir and supernatural horror, where vampire police attempt to destroy the vampire hunters controlling organized crime. It centers around one detective who stumbles into the secret war.

My first marketing...

Your Second Chance to See the GlobalComix Digital Marketing Webinar

By gamalhennessyHeadquarters • Jun 30, 2020 0


Chris, Eric, and I wanted to thank everyone who supported, promoted, and attended our first webinar last week.

One of our main goals at GlobalComix is to provide the skills and information to help comic creators and publishers be successful. We hope to carry the positive feedback we received from this first event into additional events throughout the year.

If you didn’t get a chance to see our presentation, or if you’d like to see it again, please feel free to watch it here.

If you’d like to get a free consultation on the digital marketing for your comics, please let me know and we can get the process started.

If you have any questions, please let me know.

Have fun with your...

How Can Hooks and True Fans Help Market Your Comic?

By gamalhennessyCommunity • Jun 22, 2020 0


As we gear up for our webinar on digital comic book marketing (You can get your free ticket here), we need to continue our discussion about giving your target market what they want. Today, we’ll explore the idea of hooks.

What is a Hook?

For our purposes, a hook is an aspect of your story designed to attract and hold the attention of your ideal reader. It is a promise that your story will deliver the desired feeling. It is similar to how a successful trailer can give you the tone and flavor of a two-hour movie in two minutes of video and create enough excitement to inspire you to go buy a ticket.

Because comics combine images and text to deliver their message, a hook can be visual,...

What Does Your Target Market Want?

By gamalhennessyCommunity • Jun 18, 2020 0


We’ve been talking about identifying your target market, the obstacles to overcome in growing your fan base, and the tactics you can use to overcome those challenges. At this point, it helps to take a step back and consider what your readers actually want. This will help you understand how to connect with them and satisfy their entertainment needs with your comic.

The most basic thing to understand is that your ideal reader ultimately does not want your comic. They do not want the comics of your competitors or books in your genre. In fact, they don’t want any book at all. This goes for anything they buy or consume from food to clothing to other types of content. This lack of...

What Tactics Can Be Used to Increase the Size of the Target Market?

By gamalhennessyCommunity • Jun 15, 2020 2

Last week we talked about where your potential readers can come from (See: How Can You Grow Your Target Market?) and the challenges to converting them to comic book readers (See What Factors Limit Growth in Comics?). Today I'd like to look at techniques for dealing with each of the obstacles to increasing your target market. 


Tapping into the potential market involves looking at both the way you connect with people and the way you interact with them. Remember, you’re not trying to change the way people consume content. You’re trying to build a satisfying relationship with those people who are interested in what you have to say. If only one percent of your potential market...
MCLent

MCLent 1 year ago

You've got me thinking about libraries where graphic novel physical and online are the fastest growing sections. How do we get GC titles onto sites like this one?

https://library.comicsplusapp.com

Clearly, the Marvels and DCs of the world think about libraries, too since they often though not always dominate the graphic novel sections. I don't know if this is a function of libraries ordering what they are aware of or encounter at book fairs, or if they are ordering what the public requests, i.e, Batman. Is it as simple as making the GC digital catalogue available to libraries to order from OR purchase licenses for patrons to browse from?

gamalhennessy

gamalhennessy admin 1 year ago

Thanks, Michael. Getting any book into a library is a multi-step process, but it is possible for GC to work out a deal with certain library systems down the road for their digital distribution.

How Can You Grow Your Target Market?

By gamalhennessyCommunity • Jun 11, 2020 2


The combination of media competition, comparative value, isolated distribution and negative perception create an environment that suppresses growth in the market (See What Factors Limit Growth in Comic Readers?). In fact, there are economic indicators that suggest the size of the single-issue comic book market is shrinking.

According to a 2018 study, only 4% of Americans read comics on a regular basis. If there are 330 million people in the US, that’s just 13 million people overall. Industry analysis and comic shop owners claim the Big Two are pursuing tactics that attempt to squeeze more and more money from a limited group of devoted fans while their corporate owners only look to...
MCLent

MCLent 1 year ago

Great article. Looking forward to the workshop on the 25th.

Christopher

Christopher admin 1 year ago

thanks @MCLent!

What Factors Limit the Growth in Comic Readers?

By gamalhennessyCommunity • Jun 8, 2020 0

If you want more people to read your comic, you need to attract more new readers to comics.

This is not a simple challenge. The bad news is that the comic book industry faces several substantial barriers to growth that you’ll have to consider and overcome if you want to avoid fighting for scraps. The good news is that comics has a substantial amount of growth potential, so if you can develop marketing that expands beyond the current comic book market, you can succeed while your competition struggles.


As an entertainment medium, comics have six major factors that make it difficult to expand the market:

1. Barriers to Entry: Comics have inherent cultural roadblocks that discouraging the...

How Do You Measure the Dollar Value of Your Target Market?

By gamalhennessyCommunity • Jun 3, 2020 3


It’s one thing to know how many copies you can sell to your target market (See What Is the Size of Your Market?). It is another thing to understand how much money that market can generate.

Market value is the amount of revenue a market generates over a given period of time. For example, if the average price of a monthly print comic is $3.99, and all the competitors in that market sell 20,000 copies collectively, then the monthly market value of that niche is around $80,000.There are three things you need to remember when looking at market value for independent comics, because like market size, market value isn’t an exact science.

The numbers are going to be gross—not...
Christopher

Christopher admin 1 year ago

This data is extremely hard to quantify. Even to get aggregate numbers on country or even continent, to build the business plan for GC took a stupid amount of time. That said, you can actually use some formulas to convert comichron into estimates for what you're looking for - but the calculation would be different for each I think.

@gamalhennessy do you have any better insights here?

gamalhennessy

gamalhennessy admin 1 year ago

Unfortunately, there isn't a single source of truth for digital sales, but I did offer a formula for estimating digital in the Market Size post last week. https://bit.ly/2XndURP

What is the Size of Your Target Market?

By gamalhennessyCommunity • Jun 1, 2020 2


Over the past two weeks, I’ve tried to explain the concepts of ideal readers (See Who is Your Ideal Reader?) and competition (See Who is Your Competition?) in terms of digital comic book publishing. The size of your target market defines various aspects of your project. I’d like to continue this marketing orientation by looking at ways you can think about the size of your comic’s target market.

The theoretical number of readers for your book will influence the different marketing, distribution, advertising, and sales strategies you use. Your market size can influence what type of book you create. Depending on your goals and your resources, it might even lead to altering...
MCLent

MCLent 1 year ago

Will take me time to absorb but really great material for us right brainers to know.

Christopher

Christopher admin 1 year ago

@MCLent let us know if we should expand on anything here :)

What is the Competition for Your Comic?

By gamalhennessyCommunity • May 26, 2020 3


Your comic may be unique and original, but it doesn’t exist in a vacuum. There are probably similar elements in other comics that appeal to your ideal reader profile no matter what your story is about. Understanding what’s already in the market and the characteristics of your competition can provide valuable information in both creating relationships with your reader and producing a better book.

Competition is the effort of two or more parties acting independently to secure the business of a third party. For an independent comic book publisher, competition is defined as all media that can appeal to the ideal reader profile. Because readers do not have unlimited time or money,...
Christopher

Christopher admin 1 year ago

@PCMLucif3r @chanYE @Mr-Toontastic here's the follow-up notification to the previous post :)

MK-Wizard

MK-Wizard 1 year ago

I would say it is huge because there is another comic that came out before that is Jekyll and Hyde themed which also happens to be LGBT+ themed. It has quite a following and with LGBT+ inclusion being all the rage, I have a huge dog to compete with.

Who is the Ideal Reader for Your Comic?  

By gamalhennessyCommunity • May 19, 2020 12

Marketing is a critical skill for independent comic book publishers and Global Comix wants to make sure you have the tools and information you need to connect with your readers. Today I want to explore the concept of the ideal reader and how it can help you sell more comics.

An ideal reader is the specific type of person who would enjoy buying and reading your comic. Some writers like Stephen King focus on a specific real-world individual, like his wife. Others use a theoretical profile. This post will focus more on the hypothetical idea since all of us aren’t fortunate enough to marry our ideal reader.

Are You the Ideal Reader for Your Comic?

If you are a person who loves comics, and...
lyricalman1965

lyricalman1965 1 year ago

Thanks for this. Very insightful!