What is an Example of Social Media Engagement?

gamalhennessy Community • Jul 30, 2020

It is not enough to have a comic that you want people to read. It takes more than understanding your ideal reader and your competition. The process doesn’t end when you find out where your target market gathers together. You have to interact with readers in the right way, or all your marketing efforts could be wasted. We’ve been using my Blood Bond comic example for a few weeks now. Let’s look at the broad concepts of social media engagement and then walk through the steps with our imaginary comic.

The first and most important thing to understand is that social media marketing is not an exercise in aggressive selling. Think about your own time on social media and the way you feel when you see the same people pop up on your feed every day with a different version of “Buy My Stuff!!!”

This isn’t the way to build connections. According to social media experts, 60% of your posts should be content you curate from other sources, like reviews of similar books, articles about the genre, and the work of other creators in the industry. 30% of your posts should be your original content like status updates about the book, blog posts, and opinion pieces. The remaining 10% is reserved for the promotion of your book and invitations to your website. It is a longer process than constant selling, but it can lead to better results in the end.

So how would this play out for Blood Bond? Let’s assume I find groups of potential readers on Facebook . My initial marketing pattern could look something like this:

1. Join the groups and skim the guidelines to see if there are any restrictions or limitations on posting. Vampire groups might not want general horror stuff, or some groups might ban Twilight. You never know.

2. Observe what gets posted to the group for about a week. See what gets positive responses and see what turns people off. Take note of any active or prominent members of the group and see if a lot of their posts or comments are positive or negative. Are there a lot of other stories similar to Blood Bond in the timeline? That’s information worth knowing.

3. Comment on existing posts and join in the conversation for a week or two. Focus on the material that actually interests you, but keep in mind the feeling you your book conveys and weave that into your responses. Is there a thread about the old Forever Knight TV show? Jump on that.

4. Post to the group on a consistent basis, remembering that most of your contributions should not be about your book. A list of your top ten vampire crime stories or reviews of the latest vampire video games are easy examples to find.

5. Engage with the people who respond positively to your post. Conversation builds connection. Connection builds interest. A good-natured discussion of the great vampire comics people might not have read can introduce people to the comic book medium.

6. Manage your time. It’s nice to interact with people who enjoy the same subject you do, but remember that you are marketing a comic book. Don’t spend all your time online or the book will never get done.

The possible types of digital marketing strategies are only limited by the story you’re telling and your creativity, but there are general ideas you should use and tactics to avoid. We’ll start to take a look at those next week to wrap up our discussion.

Have fun with your comic.