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Creator Tips and Tricks #22 - Social Media for Comic Creators

ArtCrumbs Community • Nov 8, 2022

Welcome Creators to our next series of Creator Tips and Tricks, all about Self-Promotion and Marketing your work. In the past, we've covered some tips on marketing, and even made some YouTube Videos to offer suggestions, but we've never gotten down into the nitty-gritty.

In this series, we'll start with tips for managing your social media to look its best. Once we have our accounts looking good and an idea of who/where we can reach an audience, we'll dive into marketing techniques and strategies and how to combine those with your GlobalComix Analytics. Our goal by the end of this series is to give you the tools to start your own marketing campaigns and know how to analyze if they are working and how to adjust them.

With that intro out of the way, let's look into different social media platforms and tips on picking the platform that is best for you. Keep in mind, not every platform works for every creator, and you don't need all of these. In the end, only you can choose which works best for you and your audience in terms of reaching them.


Twitter is probably one of the most beneficial platforms to extend your reach to a wider audience. Here are some suggestions to use it to it's fullest potential.

  • Have clear branding for your comic if the account is dedicated to that. Links in your intro to either a link hosting site like Carrd or Linktree or a link to your comic would work best for the website link.
  • Have a pinned Tweet and Bio that describes yourself and your work. Combined with the bio, this gives you the best chance at a stranger being able to grasp who you are, what you do, and why they should care. If someone can't easily find you or know who you are, they might mistake you for someone else or not be able to find you at all. Adding tags and keywords to your bio can help make your profile more searchable. Being sure that you are discoverable is SO important. If your Twitter handle is different than your branding name or your working name, it might be harder to discover you and thus tag you or share your work! Don't make it hard for people to find you!



 

  • Do not dump all of your links to different platforms in a single post. Either create a single post with an image and give each tweet in a thread below its own link, or post each link as its own tweet outside a thread. This gets you far more exposure than one tweet can give you. It also gives you the opportunity to use more tags since you only want 2 to 3 per tweet anyway. Maximize your potential by spreading it out a bit!
  • The other benefit to breaking up your links is that it gives a higher likelihood that the platform that hosts that link will share it. It’s known that publishers/platforms are less likely to share a tweet that has links to competitors.
  • Try to not use more than 2 or 3 tags max in a tweet. Adding more could cause a tweet to get suppressed due to potential spam. This isn't a hard rule, but the more tags you add, the more likely your tweet could be seen as spam and then suppressed. To know what tags to use, check your trending and trending for you page. You can also put that tag into the search, go to "Latest" and see how popular that tag is! More active ones are great to use!
  • Ideally, you should post at least one link every day. Active tweeters have more chances to be seen. More engagement means more promotion in the algorithm.
  • Host Spaces and join spaces about comics/manga/topics you are interested in or hosted by people you want to get to know. This is a great way to interact with your own followers and increase your reach by being seen as active within the Twitter community.
  • Use Twitter analytics! Twitter Analytics allows you to check engagement of each of your tweets and overall profile traffic. It’s a great way to check how each Tweet performs and compare month to month. If you click on "View All Tweet Activity" you'll see a run down of each tweet, and its engagement! Very helpful for tracking what tweets do better than others and giving you a larger view of your marketing strategy!
     

All of that said about Twitter, we aren't going to go into explicitly how to use it just yet, I'll save that for our next article about finding and targeting posts to your audience as well as managing replies and messages easily. All in good time! Let's move onto the next key player in social media player, Reddit.


 

  • The most important tip for Reddit is to be engaged! Reddit has a reputation of being confusing and unpredictable. This is due to Reddit's aversion to spam, self-promo, and somewhat archaic forum-based structure. Within Reddit are communities called "Subreddits". These are essentially themes, topics, genres, fandoms (for people/shows/books/etc), anything really! In theory, you could make your own subreddit for your comic and post there and encourage your fans to do the same. Spend some time engaging in Reddit, commenting, using the platform. Redditors (users) are wary of those who come in and drop links without engagement or without checking the rules. Doing so can cause you to be downvoted into oblivion. To make the most of Reddit, you need to be using it on a decent basis as well. This is a great chance to network, get feedback, and meet some new friends.
  • Subreddits are named "r/insert_name_here". Whatever is after the "r/" is the name/topic/whatever of that subreddit. Some aren't as obvious as you think they are!
  • There are two ways to look at creating and branding a Reddit account. You can choose to keep your branding/name the same as other accounts to be easy to find. If you do this, be mindful about the activity on that account.
  • Vary up the different types of posts that you make. There are all sorts of ways that you can spread awareness about your comic outside of posting a link and a call to action aka “Read my comic please”. Here are some ideas that can generate conversation about your art and story without directly asking for page reads:
    • Character art
    • Asking for feedback on a page / drawing of a character
    • Progress pics / before and after / WIPs (Works in Progress)
    • Timelapses (people love videos)
       

  • You might want to have a comic-focused account and a personal account on Reddit, that way you don’t have to worry about your posting history being available publicly. Be sure to fill out your Reddit account with links to your socials if you plan on talking about your comic a lot! It will save other users for having to ask for it and they can just find it in your profile!
  • Also, pin your favorite or best posts to your profile! Anyone who checks you out can see them too, and it'll help those curious about you see what you're all about!


     

I lumped these two together, as the content you would be posting on them is pretty similar. Is it worth it? We've had some users get tens of thousands of views in a few days when posts do well. Going even semi-viral can have amazing influence on your performance on OTHER platforms if they are linked at the time of virality.

  • Reels on Instagram and Videos on TikTok can be recycled and posted to the other platform (and YT shorts).
  • Both reward active users, and you can boost your likelihood of being picked up by the algorithm for using trending music.
  • The main difference between the two is the feed (non-reel posts) on Instagram. One way to handle this is to use Reels as your primary posts and have supplementary posts / WIPs as your feed full of photos or other videos. Know that the feed posts aren’t promoted as much and be sure to use tags. Also keep out for trending tags.
  • TikTok doesn't allow a website link until you reach 1000 subs, while IG does allow this. However, links in comments and posts do not work. You'll need to use links in stories to have them function on IG.
  • Before posting, spend 5 to 10 minutes browsing through each platform to see what is trending, tags, phrases, sounds/music, etc. You'll want to use those as much as possible to make your posts have the best chance of success.

 

 

Both Twitch and YouTube are also very similar platforms, each with their own strengths. If you prefer live interactions with your audience or fans, Twitch is a pretty good bed. It doesn't have a high threshold for Affiliate, but for both Twitch and YouTube the threshold for partnering is much higher.

  • Have your comic linked as much as possible in your stream or video descriptions.
  • Have a tip jar or donation option listed as well. Any support goes a long way.
  • It can be time-consuming to stream/make video content or find extra content to stream if streaming while drawing pages are not an activity you would enjoy or don’t want to risk spoiling pages. These videos can then be sped-up or reposted as timelpases to YouTube, Instagram, TikTok and many more platforms.
  • Once you are available for monthly support/memberships be sure to create interesting rewards and tiers. Keep paying members updated!
     

When setting up a Youtube channel or Twitch channel, you'll want to set up a banner with a call to action and provide any links you can to your content. The easier you can make your comic work to find the better! I have GlobalComix and Twitter (my most used platform) linked in the corner of my banner. I also have a call to action with the name of my manga and the website that it's on shown as well. I also make use of my community tab to keep subscribers updated on things.

One of the benefits to YouTube over Twitch is the ability to have standard, evergreen content, and streams available indefinitely after they are finished. I have a playlist on my profile to make those easy to find and since doing that, it's helped views!

 

Facebook and Instagram are both part of "Meta". Facebook groups are like Reddit, they can have a lot of members and be as vague or niche as you want. Just like any other social media platform, spamming links without actually contributing to conversations isn't going to help you very much. You'll want to spend time engaging in the community.

  • Have a dedicated Facebook page to your comic or your artist/creator brand.
  • Be careful relying on family and friends to support your projects. While they love and want to support you, you can't rely on them long term.
  • Set up events for anything happening on your other social media channels.
  • Post often to keep your feed active.
  • Reply quickly to messages.

 

There are so many social media platforms available, it can be intimidating to decide which ones are best suited for you, your work, and your audience. In our next Tips and Tricks article will go over how to identify who your audience is and how to find them on various platforms like Twitter, Reddit, and Facebook.

In the meantime, follow GlobalComix on all of our social media accounts so you don't miss any announcements, features, or educational articles like this one!

We'll see you again soon for another article. Until then, have a great week!

~ ArtCrumbs and the GlobalComix Team