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Marketing

Tips and tricks for identifying your ideal reader, target market, factors that can limit growth and more.

Cloudscape Case Study Part 3: Breaking Through Barriers

  Marketing a comic is not just spamming your audience with constant variations of “BUY MY COMIC!” It’s about...

Cloudscape Case Study Part 1: Market Research

Marketing comics is not a one size fits all process. Because each comic tells a unique story, and that story has a unique audience, then the...

Learn How to Market Your Comic This Spring!

One of the things that sets GlobalComix apart from the competition is our commitment to creator development. We strive to educate, inform and...

How to use analytics to promote your Webcomic

Learn to use the GlobalComix analytics tool so you can get the most out of promoting your comic to grow your audience.

How to Digitally Market Your Comic Webinar #2

GlobalComix presents a Digital Marketing Webinar Part 2, comprehensively covering the basics of what it takes to bring your work to market,...

How to Digitally Market Your Comic Webinar #1

GlobalComix presents a Digital Marketing Webinar, comprehensively covering the basics of what it takes to bring your work to market, specifically...

How Should You Market Your Book on Social Media? (Advanced Tactics)

Earlier this week I started listing concepts that can help you market your comics using social media (See How Should You Market Your Comics on Social...

How Should You Market Your Book on Social Media?

Last week I introduced some ideas for engaging with your target market for your comic (See What Is an Example of Social Media Engagement?). This post...

What is an Example of Social Media Engagement?

It is not enough to have a comic that you want people to read. It takes more than understanding your ideal reader and your competition. The process...

How Do You Find Ideal Readers for Your Comic?

We’re working on the digital marketing plan for the fictional comic Blood Bond. We know what our story is about (See What is an Example of a...

What is an Example of Competition Analysis for Digital Comic Book Marketing?

Last week, we began an exercise designed to explain the four parts of developing a digital marketing plan. I offered a fictional vampire crime...

What is an Example of an Ideal Reader Profile Analysis?

Earlier this week, I put together a story synopsis for a story called Blood Bond. The purposes of the exercise was to provide an example in...

What is an Example of a Digital Marketing Story Synopsis for Comics?

Abstract ideas are useful in understanding digital comic book marketing (See our video on the fundamentals of digital marketing here), but concrete...

Your Second Chance to See the GlobalComix Digital Marketing Webinar

Chris, Eric, and I wanted to thank everyone who supported, promoted, and attended our first webinar last week. One of our main goals at GlobalComix...

How Can Hooks and True Fans Help Market Your Comic?

As we gear up for our webinar on digital comic book marketing (You can get your free ticket here), we need to continue our discussion about giving...

What Does Your Target Market Want?

We’ve been talking about identifying your target market, the obstacles to overcome in growing your fan base, and the tactics you can use to...

What Tactics Can Be Used to Increase the Size of the Target Market?

Last week we talked about where your potential readers can come from (See: How Can You Grow Your Target Market?) and the challenges to converting...

How Can You Grow Your Target Market?

The combination of media competition, comparative value, isolated distribution and negative perception create an environment that suppresses growth...

What Factors Limit the Growth in Comic Readers?

If you want more people to read your comic, you need to attract more new readers to comics. This is not a simple challenge. The bad news is that the...

How Do You Measure the Dollar Value of Your Target Market?

It’s one thing to know how many copies you can sell to your target market (See What Is the Size of Your Market?). It is another thing to...

What is the Size of Your Target Market?

Over the past two weeks, I’ve tried to explain the concepts of ideal readers (See Who is Your Ideal Reader?) and competition (See Who is Your...

What is the Competition for Your Comic?

Your comic may be unique and original, but it doesn’t exist in a vacuum. There are probably similar elements in other comics that appeal to...

Who is the Ideal Reader for Your Comic?  

Marketing is a critical skill for independent comic book publishers and Global Comix wants to make sure you have the tools and information you need...