Marketing
Tips and tricks for identifying your ideal reader, target market, factors that can limit growth and more.
Creator Tips and Tricks #26: Promoting your Comics with Reddit
The deep abyss that is Reddit, have you ever thought about promoting your comics or manga there? Do you know where to start? Beginning to post is...
Creator Tips and Tricks #25: How to Read your GlobalComix Analytics
Welcome back to Creator Tips and Tricks! In our last article for the Self-Promotion and Marketing series, we learned about UTMs, custom links to...
Creator Tips and Tricks #24: Level up your campaigns with UTMs
Hello and welcome to the latest installment of Creator Tips and Tricks! Today we'll be following up on our last article all about identifying...
Creator Tips and Tricks #23: Finding Your Audience
Welcome back to another Creator Tips and Tricks! We are continuing with our Marketing for Creators series with a dive into ways to start...
Creator Tips and Tricks #22 - Social Media for Comic Creators
Welcome Creators to our next series of Creator Tips and Tricks, all about Self-Promotion and Marketing your work. In the past, we've covered...
Creator Tips and Tricks #21: Getting Started in Comics Podcasting on a Budget!
Today's Tips and Tricks is for anyone looking to become a podcaster, or expanding your knowledge on podcasting! Shaun Sunday of Brain Beast...
Creator Tips and Tricks #20: Creators at Conventions - After the Convention
Welcome to the next installment of the Creators at Convention series. In the last two entries, we gave ideas on how to make the most of attending...
Creator Tips and Tricks #19: Creators at Conventions - Networking
Our last article of the Tips and Tricks series covered advice for creators while at a convention behind the booth or artist alley table. While...
Creator Tips and Tricks #18 : Creators at Conventions - Tabling and the Artist Alley
The 2020 and 2021 convention seasons were rough, cons everywhere canceled, and digital attendance just wasn't the same. Now...
What Market Do You Want to Operate In?
It's been a while since we last published education content on the business side of comics, so we wanted to get back to releasing blog posts...
Why Join GlobalComix? 6 Questions We Always Hear
Cover art from Year Zero, AWA Studios Over the past 18 months or so, we’ve interfaced with many of the industry’s best...
Cloudscape Case Study Part 3: Breaking Through Barriers
Marketing a comic is not just spamming your audience with constant variations of “BUY MY COMIC!” It’s about connecting with the...
Cloudscape Marketing Case Study Part 2: Finding the Audience
Last week, we analyzed the Cloudscape anthology Welcome to Mina’s to build a story synopsis, define an ideal reader and identify the...
Cloudscape Case Study Part 1: Market Research
Marketing comics is not a one size fits all process. Because each comic tells a unique story, and that story has a unique audience, then the...
Learn How to Market Your Comic This Spring!
One of the things that sets GlobalComix apart from the competition is our commitment to creator development. We strive to educate, inform and...
How to use Analytics to Promote your Webcomic
Learn to use the GlobalComix Analytics Tool so you can get the most out of promoting your comic to grow your audience.
How to Digitally Market Your Comic Webinar #2
GlobalComix presents a Digital Marketing Webinar Part 2, comprehensively covering the basics of what it takes to bring your work to market,...
How to Digitally Market Your Comic Webinar #1
GlobalComix presents a Digital Marketing Webinar, comprehensively covering the basics of what it takes to bring your work to market, specifically...
What is the Sales Funnel for Your Comic?
There are several ways to turn your comic into revenue. As we saw last week, you can use indirect monetization in the form of advertising or...
What Marketing Activity Should You Avoid on Social Media?
There are a lot of things you can do on social media to market your comic (See How Should You Market Your Book on Social Media?). There are also...
How Should You Market Your Book on Social Media? (Advanced Tactics)
Earlier this week, I started listing concepts that can help you market your comics using social media. (See How Should You Market Your Comics on...
How Should You Market Your Book on Social Media?
Last week I introduced some ideas for engaging with your target market for your comic (See What Is an Example of Social Media Engagement?). This...
What is an Example of Social Media Engagement?
It is not enough to have a comic that you want people to read. It takes more than understanding your ideal reader and your competition. The...
How Do You Find Ideal Readers for Your Comic?
We’re working on the digital marketing plan for the fictional comic Blood Bond. We know what our story is about (See What is an Example...
What is an Example of Competition Analysis for Digital Comic Book Marketing?
Last week, we began an exercise designed to explain the four parts of developing a digital marketing plan. I offered a fictional vampire crime...
What is an Example of an Ideal Reader Profile Analysis?
Earlier this week, I put together a story synopsis for a story called Blood Bond. The purposes of the exercise was to provide an example in...
What is an Example of a Digital Marketing Story Synopsis for Comics?
Abstract ideas are useful in understanding digital comic book marketing (See our video on the fundamentals of digital marketing here), but...
Your Second Chance to See the GlobalComix Digital Marketing Webinar
Chris, Eric, and I wanted to thank everyone who supported, promoted, and attended our first webinar last week. One of our main goals at...
How Can Hooks and True Fans Help Market Your Comic?
As we gear up for our webinar on digital comic book marketing (You can get your free ticket here), we need to continue our discussion about...
What Does Your Target Market Want?
We’ve been talking about identifying your target market, the obstacles to overcome in growing your fan base, and the tactics you can use...
What Tactics Can Be Used to Increase the Size of the Target Market?
Last week, we talked about where your potential readers can come from (See: How Can You Grow Your Target Market?) and the challenges to...
How Can You Grow Your Target Market?
The combination of media competition, comparative value, isolated distribution and negative perception create an environment that suppresses...
What Factors Limit the Growth in Comic Readers?
If you want more people to read your comic, you need to attract more new readers to comics. This is not a simple challenge. The bad news is...
How Do You Measure the Dollar Value of Your Target Market?
It’s one thing to know how many copies you can sell to your target market (See What Is the Size of Your Market?). It is another thing to...
What is the Size of Your Target Market?
Over the past two weeks, I’ve tried to explain the concepts of ideal readers (See Who is Your Ideal Reader?) and competition (See Who is...
What is the Competition for Your Comic?
Your comic may be unique and original, but it doesn’t exist in a vacuum. There are probably similar elements in other comics that appeal...
Who is the Ideal Reader for Your Comic?
Marketing is a critical skill for independent comic book publishers and Global Comix wants to make sure you have the tools and information you...