How Do You Manage Your Comics Crowdfunding Campaign?

gamalhennessy Community • Feb 24, 2021

Last week, we talked about the elements of a campaign and how you can put your book in a position for a successful Kickstarter in preparation for our upcoming crowdfunding webinar. This week, we’re going to wrap up our discussion of comics crowdfunding by walking through the management of the campaign.

Your ultimate goal is to combine your talent and your story with your marketing and advertising to inspire your target market to support your campaign before the end date.

How Do You Create Engagement During the Campaign?

Just before the campaign begins and on the launch date, try to draw as much attention to the campaign as possible. Treat this like an event, similar to a movie premiere or a gallery opening for the market you built up. Campaigns that get 30% of their goal in the first week are more likely to succeed, so you want to launch with a splash.

In the days and weeks following the launch, you’re going to have to set aside time each day to market your campaign, answer any questions, and generally oversee your progress. You can use either your weekly milestones or your percentage milestones to celebrate your gains, highlight your perks, or ask your community for support. Combine both your pre-planned marketing messages with some real-time reactions from you and your team to adapt to changing conditions as the campaign progresses. Remember to get your team, your core market, and even members of your false market to spread the word until the campaign ends.

What Do You Do After the Campaign Ends?

When the campaign is over, your job isn’t. If you reached your goal, you have a reason to celebrate. If you missed your goal, you have a chance to learn from your mistakes. In either case, there are several things you need to deal with:

• Communicate the results of your campaign to your target market and thank everyone who supported you.

• Set up a method to collect funds after the campaign is over in case some supporters missed the deadline.

• Maintain communication with your target market as part of your ongoing conversation with them.

• Analyze the results of the campaign to determine what went right, what went wrong, and what factors were out of your control.

If you reached your funding goal, there are two additional steps you need to complete before your campaign is finished. You need to utilize the backer reports and surveys to collect all the relevant information you need to deliver your perks. And you need to deliver your perks on time or early, either on your own or through a fulfillment service. In the same way a customer wants what they paid for in a normal sale, your supporters will turn on you if they give you money for a book and you never deliver.

Next week, we’re going to bring together creators who have been successful on Kickstarter and representatives from the company to discuss best practices. If you'd like to reserve your spot for our free March 4th crowdfunding webinar, you can use this link.

If you’d like to publish your digital comics, graphic novels, or manga on GlobalComix, you can create a free account here.

If you’d like to see how to publish your comics in less than ten minutes, check out this video that will walk you through the whole process.

Have fun with your comic.