phrases. - The Official GlobalComix Blog

Welcome back to Creator Tips and Tricks! In our last article for the Self-Promotion and Marketing series, we learned about UTMs, custom links to give us more data about the users who read and visit our comic pages. These links are custom-made and give us data about where readers come from, how many used the link, and how many pages they’ve read.

Combined with GlobalComix Analytics:

• We can look at the performance of our marketing campaigns to bring in readers.
• We can look at Page Reads over time, Daily, Weekly, Monthly, etc to look for trends.
• We can look at each pages’ performance to check for the series’ quality and how readers actually engage with your...

Hello and welcome to the latest installment of Creator Tips and Tricks! Today we'll be following up on our last article all about identifying your audience, with a way to track the traffic with the links you send out to your prospective audience via UTM links. But what is a UTM?

UTMs are a small section of code that you can add onto the ends of your links and track the performance. Specifically, UTM stands for Urchin Traffic Monitor, which comes from the software Urchin Tracker. This particular software was designed to work as the base for Google Analytics. It’s the perfect tool for tracking how many people click on the links to your comics and finding out how they...