phrases. - The Official GlobalComix Blog

Welcome back to Creator Tips and Tricks! In our last article for the Self-Promotion and Marketing series, we learned about UTMs, custom links to give us more data about the users who read and visit our comic pages. These links are custom-made and give us data about where readers come from, how many used the link, and how many pages they’ve read.

Combined with GlobalComix Analytics:

• We can look at the performance of our marketing campaigns to bring in readers.
• We can look at Page Reads over time, Daily, Weekly, Monthly, etc to look for trends.
• We can look at each pages’ performance to check for the series’ quality and how readers actually engage with your...

Hello and welcome to the latest installment of Creator Tips and Tricks! Today we'll be following up on our last article all about identifying your audience, with a way to track the traffic with the links you send out to your prospective audience via UTM links. But what is a UTM?

UTMs are a small section of code that you can add onto the ends of your links and track the performance. Specifically, UTM stands for Urchin Traffic Monitor, which comes from the software Urchin Tracker. This particular software was designed to work as the base for Google Analytics. It’s the perfect tool for tracking how many people click on the links to your comics and finding out how they...

Last week, we analyzed the Cloudscape anthology Welcome to Mina’s to build a story synopsis, define an ideal reader and identify the competition for the comic. 

This week, I’ll suggest some tactics for how a book like Mina’s can find the right audience and build a strong following without spending a lot of marketing dollars. 

Keywords: Any words used to classify or organize digital content or to facilitate an online search for information are referred to as keywords. Because people gravitate towards groups and communities online that reflect their interests, you can use keywords to find the specific group you are trying to reach. And because every comic...

Earlier this week, I started listing concepts that can help you market your comics using social media. (See How Should You Market Your Comics on Social Media?) This post continues that discussion, with more advanced techniques.

9. Consider the potential backlash your book/team/ marketing could create. In the current social environment, any story can be seen as offensive to one group or another. Because your story will inevitably stand for something, it is likely to stand against something else, and the people who support that “something else” can quickly undermine or overwhelm your marketing efforts. While you can't predict every possible attack on your book, think...

Last week I introduced some ideas for engaging with your target market for your comic (See What Is an Example of Social Media Engagement?). This post (and the next one) will go into more detail in terms of tips you can use to improve your engagement and connection with your potential readers.

1. Consider keeping your personal social media separate from your comic book social media: Because your friends and family might not be a part of your target market, they might not be interested in your antagonist character design survey. At the same time, your target market might not want to see your foodie posts or your vacation photos. Social media profiles are free, so it only costs you a...