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Welcome back to another Creator Tips and Tricks! We are continuing with our Marketing for Creators series with a dive into ways to start identifying your audience, and then figuring out how to find them on various social media platforms that we covered in Part 1.

Keep in mind that the audience that you have planned for, and the audience that actually ends up reading your content might not be the same group! Audiences can also change over time. The process of identifying those people who read and possibly financially support your work, is liable to change. You’ll want to keep an eye on this this as your comic grows over time.
 

Who is your audience?

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Welcome Creators to our next series of Creator Tips and Tricks, all about Self-Promotion and Marketing your work. In the past, we've covered some tips on marketing, and even made some YouTube Videos to offer suggestions, but we've never gotten down into the nitty-gritty.

In this series, we'll start with tips for managing your social media to look its best. Once we have our accounts looking good and an idea of who/where we can reach an audience, we'll dive into marketing techniques and strategies and how to combine those with your GlobalComix Analytics. Our goal by the end of this series is to give you the tools to start your own marketing campaigns and know how to...

Last week, we analyzed the Cloudscape anthology Welcome to Mina’s to build a story synopsis, define an ideal reader and identify the competition for the comic. 

This week, I’ll suggest some tactics for how a book like Mina’s can find the right audience and build a strong following without spending a lot of marketing dollars. 

Keywords: Any words used to classify or organize digital content or to facilitate an online search for information are referred to as keywords. Because people gravitate towards groups and communities online that reflect their interests, you can use keywords to find the specific group you are trying to reach. And because every comic...

There are a lot of things you can do on social media to market your comic (See How Should You Market Your Book on Social Media?). There are also a few things you should not do if you want to give your book the best chance to succeed. This isn’t as easy as it sounds. Every year, dozens of companies and brands stumble on social media in ways that damage their image. While no one is perfect, these six concepts can add to the previous list of tips to help keep you out of trouble.

1. Avoid Targeting the Non-Market: You have a specific story to tell to a specific group. Everyone outside that group isn’t ready for, or interested in, that message. While you need to reach out to...

Earlier this week, I started listing concepts that can help you market your comics using social media. (See How Should You Market Your Comics on Social Media?) This post continues that discussion, with more advanced techniques.

9. Consider the potential backlash your book/team/ marketing could create. In the current social environment, any story can be seen as offensive to one group or another. Because your story will inevitably stand for something, it is likely to stand against something else, and the people who support that “something else” can quickly undermine or overwhelm your marketing efforts. While you can't predict every possible attack on your book, think...

Last week I introduced some ideas for engaging with your target market for your comic (See What Is an Example of Social Media Engagement?). This post (and the next one) will go into more detail in terms of tips you can use to improve your engagement and connection with your potential readers.

1. Consider keeping your personal social media separate from your comic book social media: Because your friends and family might not be a part of your target market, they might not be interested in your antagonist character design survey. At the same time, your target market might not want to see your foodie posts or your vacation photos. Social media profiles are free, so it only costs you a...