phrases. - The Official GlobalComix Blog

While an enterprising comic book creator can use monetization or direct sales to make money from their comic, crowdfunding has gained popularity at all levels of the industry. Kickstarter alone has generated over $127,000,000 for over 10,000 comics. This post is an introduction to our month-long exploration of crowdfunding and how it can help your comic be successful as a lead up to our crowdfunding webinar on March 4th, 2021.

What is the Secret to Crowdfunding?

Crowdfunding is the process of raising money from a large group of people online in what is often referred to as a campaign. As an independent comic book publisher, the secret to a successful crowdfunding campaign is hidden...

When a potential reader is interested in your comic, one of their first logical questions will be “how much does this cost?” Your answer to that question involves a delicate balance of conditions that is more art than science. While you could sell your comic for any price you want, some prices may prove more beneficial than others depending on your situation.
 

How Are Prices Determined?

Price theory is an economic concept that states the optimal market price, or equilibrium, is the point at which the total number of products available for sale can be reasonably consumed by potential customers. As an independent comic book publisher, your equilibrium price is...

There are several ways to turn your comic into revenue. As we saw last week, you can use indirect monetization in the form of advertising or affiliate marketing. Next month, we’ll start to look at the crowdfunding phenomenon in comics. Today, we’ll look at the basic concept of trading your comic for cash. Specifically, I want to discuss how sales funnels allow you to take advantage of your marketing and maximize the financial potential of your book.
 

What is a Sales Funnel?

A sales funnel is a theoretical, multi-step process that transforms prospective browsers into long-term buyers. As a comic publisher, your sales funnel can transform ideal readers into true...

It might seem counterintuitive to try making money from your comic by giving it away. If you spent a lot of time and investment dollars to bring your book to market, why would you offer it for free? The answer is monetization, or turning a non-revenue generating asset into cash.

Traditional broadcast television in America makes money from selling the eyeballs of their viewers to advertisers. People don’t have to pay money to watch networks like NBC, but they do have to deal with commercials, one way or another. One of YouTube’s business models is similar, where short ads are placed in front of or inside videos to generate revenue. Many mobile apps use the same...

Most comic creators want to sell as many copies as possible of their work, but they might not know when or if their book is profitable or not. To answer this important business question, it helps to understand the financial condition of your book before and after it goes on sale.

The three basic economic questions you need to answer for each of your comics are:

1. How many copies do you need to sell to make back the money you put into it?
2. How do you know if your comic is profitable?
3. How can you keep track of your comic’s financial performance?

Answering each of these questions involves understanding a few basic definitions and formulas that I’ll try to walk...

The GlobalComix team wants to wish you a happy holiday season, and for you to have unlimited access to comics! We also know that sometimes you just need that last minute stocking stuffer - and we have your back:

GlobalComix Gold is 50% off until Christmas Day, 11:59pm PST!

This is your chance to have an entire month of UNLIMITED access to over 1500 comics for the price of a single cup of coffee (large, with oat milk). Maybe it’s a gift for your favorite comic fan. Maybe you’re treating yourself. Or maybe, this could be the introduction you make to a young one who’ll become an avid lifelong reader.

Either way, you can rest assured knowing that your...

Well 2020 was a whirlwind to say the least. And if there is one thing that kept all of us sane here in the GlobalComix community, it has been the outlandishly good stories coming from the independent community. As the year is winding down, we're highlighting the top 20 titles of 2020 - ranked by a combination of readership and impact on the community - in four installments. Today's feature is numbers 16-20, and we're getting off to an excellent start.

Join us in celebrating this amazing year in comics.  

20. The Ignis Quadrant, EC3D Design, (cc/ @ecarothers) [Preview]

Montana Bones is a hard-drinking, foul-mouthed gunslinger who has seen more bad days...

As a comic book creator, you know that publishing comics is a complex process that involves multiple decisions around various business, creative, legal, marketing, and sales aspects of the book.

Developing an international marketing and publishing platform for digital comics that is easy to use, enjoyable to read, and structured in a way that makes real money for creators creates a unique set of challenges. It requires inspired insight, constant learning, and years of work to make your vision a reality.

@Christopher, the founder and CEO of GlobalComix, sits down with Omar Spahi of The Dreamer Comics Podcast to talk about the origins of GlobalComix, the best way to market independent...