phrases. - The Official GlobalComix Blog

Last week, we talked about the elements of a campaign and how you can put your book in a position for a successful Kickstarter in preparation for our upcoming crowdfunding webinar. This week, we’re going to wrap up our discussion of comics crowdfunding by walking through the management of the campaign.

Your ultimate goal is to combine your talent and your story with your marketing and advertising to inspire your target market to support your campaign before the end date.
 

How Do You Create Engagement During the Campaign?

Just before the campaign begins and on the launch date, try to draw as much attention to the campaign as possible. Treat this like an event,...

Last week, we talked about the reasons you should consider a crowdfunding campaign for your comic. This week, I’d like to explore the elements of a campaign and how you can put your book in a position for a successful Kickstarter.

There are resources you’ll need to manage and decisions you’ll have to make before you start your crowdfunding campaign. This checklist will walk you through some of the major things to consider.

Talent Management: Determine who from your comic book team will be able to assist in the campaign. Figure out what their schedule is going to be during the time you plan to crowdfund, and how you are going to compensate them for their...

Last week, we talked about the reasons you should consider a crowdfunding campaign for your comic. This week, I’d like to explore the elements of a campaign and how you can put your book in a position for a successful Kickstarter.

What Can You Use to Reach Your Crowdfunding Goal?

There are five common components you’ll need to create a compelling campaign.

1. The story in your book: You need to be able to explain how your comic will benefit your readers. Take a good long look at your characters and your genre so you can give details on why this story is unique enough for them to support.
2. The story of your team: The narrative of how your book came to be is an...

While an enterprising comic book creator can use monetization or direct sales to make money from their comic, crowdfunding has gained popularity at all levels of the industry. Kickstarter alone has generated over $127,000,000 for over 10,000 comics. This post is an introduction to our month-long exploration of crowdfunding and how it can help your comic be successful as a lead up to our crowdfunding webinar on March 4th, 2021.

What is the Secret to Crowdfunding?

Crowdfunding is the process of raising money from a large group of people online in what is often referred to as a campaign. As an independent comic book publisher, the secret to a successful crowdfunding campaign is hidden...

When a potential reader is interested in your comic, one of their first logical questions will be “how much does this cost?” Your answer to that question involves a delicate balance of conditions that is more art than science. While you could sell your comic for any price you want, some prices may prove more beneficial than others depending on your situation.
 

How Are Prices Determined?

Price theory is an economic concept that states the optimal market price, or equilibrium, is the point at which the total number of products available for sale can be reasonably consumed by potential customers. As an independent comic book publisher, your equilibrium price is...

There are several ways to turn your comic into revenue. As we saw last week, you can use indirect monetization in the form of advertising or affiliate marketing. Next month, we’ll start to look at the crowdfunding phenomenon in comics. Today, we’ll look at the basic concept of trading your comic for cash. Specifically, I want to discuss how sales funnels allow you to take advantage of your marketing and maximize the financial potential of your book.
 

What is a Sales Funnel?

A sales funnel is a theoretical, multi-step process that transforms prospective browsers into long-term buyers. As a comic publisher, your sales funnel can transform ideal readers into true...

It might seem counterintuitive to try making money from your comic by giving it away. If you spent a lot of time and investment dollars to bring your book to market, why would you offer it for free? The answer is monetization, or turning a non-revenue generating asset into cash.

Traditional broadcast television in America makes money from selling the eyeballs of their viewers to advertisers. People don’t have to pay money to watch networks like NBC, but they do have to deal with commercials, one way or another. One of YouTube’s business models is similar, where short ads are placed in front of or inside videos to generate revenue. Many mobile apps use the same...

Most comic creators want to sell as many copies as possible of their work, but they might not know when or if their book is profitable or not. To answer this important business question, it helps to understand the financial condition of your book before and after it goes on sale.

The three basic economic questions you need to answer for each of your comics are:

1. How many copies do you need to sell to make back the money you put into it?
2. How do you know if your comic is profitable?
3. How can you keep track of your comic’s financial performance?

Answering each of these questions involves understanding a few basic definitions and formulas that I’ll try to walk...