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Marketing comics is not a one size fits all process. Because each comic tells a unique story, and that story has a unique audience, then the relationship between the publisher and the reader needs to be tailored to give the book the best chance of success in the marketplace. Unique stories require unique marketing.
This case study is designed to walk you through the marketing analysis and execution for a single comic. Hopefully, you can take some of the insights and ideas presented here and apply them to your own comic. As always, if you have questions, please leave a comment and let us know.
Welcome to Mina’s Marketing Analysis
Story Abstract
Because the story is the...