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What is an Example of a Digital Marketing Story Synopsis for Comics?

By gamalhennessyCommunity • Jul 6, 2020 0


Abstract ideas are useful in understanding digital comic book marketing (See our video on the fundamentals of digital marketing here), but concrete examples can make the concepts more real. For the next couple of weeks, I’m going to walk you through the steps of building an online comic book marketing plan with a hypothetical example. Let’s imagine I’m planning to publish a three-issue limited series called Blood Bond in time for Halloween 2021. The story combines crime noir and supernatural horror, where vampire police attempt to destroy the vampire hunters controlling organized crime. It centers around one detective who stumbles into the secret war.

My first marketing...

Global Comix Digital Marketing Roadmap for the Summer

By gamalhennessyCommunity • Jul 2, 2020 0


Last week’s free webinar on Digital Marketing for Comics was a big success. We got so much positive feedback that we’re planning to offer the webinar again on July 16th (You can RSVP here).

But we’re also planning to take a deeper dive into digital marketing to help our creators and publishers get the most from GlobalComix. That means this blog will focus on two major topics for the month of July.

1. First, I’m going to take a deep dive into a case study on digital marketing, creating a plot synopsis, ideal reader profile, competition list, and an overall marketing plan that you can use to model your own efforts.

2. In the second half of the month, I’ll go...

Your Second Chance to See the GlobalComix Digital Marketing Webinar

By gamalhennessyHeadquarters • Jun 30, 2020 0


Chris, Eric, and I wanted to thank everyone who supported, promoted, and attended our first webinar last week.

One of our main goals at GlobalComix is to provide the skills and information to help comic creators and publishers be successful. We hope to carry the positive feedback we received from this first event into additional events throughout the year.

If you didn’t get a chance to see our presentation, or if you’d like to see it again, please feel free to watch it here.

If you’d like to get a free consultation on the digital marketing for your comics, please let me know and we can get the process started.

If you have any questions, please let me know.

Have fun with your...

How Can Hooks and True Fans Help Market Your Comic?

By gamalhennessyCommunity • Jun 22, 2020 0


As we gear up for our webinar on digital comic book marketing (You can get your free ticket here), we need to continue our discussion about giving your target market what they want. Today, we’ll explore the idea of hooks.

What is a Hook?

For our purposes, a hook is an aspect of your story designed to attract and hold the attention of your ideal reader. It is a promise that your story will deliver the desired feeling. It is similar to how a successful trailer can give you the tone and flavor of a two-hour movie in two minutes of video and create enough excitement to inspire you to go buy a ticket.

Because comics combine images and text to deliver their message, a hook can be visual,...

What Does Your Target Market Want?

By gamalhennessyCommunity • Jun 18, 2020 0


We’ve been talking about identifying your target market, the obstacles to overcome in growing your fan base, and the tactics you can use to overcome those challenges. At this point, it helps to take a step back and consider what your readers actually want. This will help you understand how to connect with them and satisfy their entertainment needs with your comic.

The most basic thing to understand is that your ideal reader ultimately does not want your comic. They do not want the comics of your competitors or books in your genre. In fact, they don’t want any book at all. This goes for anything they buy or consume from food to clothing to other types of content. This lack of...

What Tactics Can Be Used to Increase the Size of the Target Market?

By gamalhennessyCommunity • Jun 15, 2020 2

Last week we talked about where your potential readers can come from (See: How Can You Grow Your Target Market?) and the challenges to converting them to comic book readers (See What Factors Limit Growth in Comics?). Today I'd like to look at techniques for dealing with each of the obstacles to increasing your target market. 


Tapping into the potential market involves looking at both the way you connect with people and the way you interact with them. Remember, you’re not trying to change the way people consume content. You’re trying to build a satisfying relationship with those people who are interested in what you have to say. If only one percent of your potential market...

How Can You Grow Your Target Market?

By gamalhennessyCommunity • Jun 11, 2020 2


The combination of media competition, comparative value, isolated distribution and negative perception create an environment that suppresses growth in the market (See What Factors Limit Growth in Comic Readers?). In fact, there are economic indicators that suggest the size of the single-issue comic book market is shrinking.

According to a 2018 study, only 4% of Americans read comics on a regular basis. If there are 330 million people in the US, that’s just 13 million people overall. Industry analysis and comic shop owners claim the Big Two are pursuing tactics that attempt to squeeze more and more money from a limited group of devoted fans while their corporate owners only look to...

What Factors Limit the Growth in Comic Readers?

By gamalhennessyCommunity • Jun 8, 2020 0

If you want more people to read your comic, you need to attract more new readers to comics.

This is not a simple challenge. The bad news is that the comic book industry faces several substantial barriers to growth that you’ll have to consider and overcome if you want to avoid fighting for scraps. The good news is that comics has a substantial amount of growth potential, so if you can develop marketing that expands beyond the current comic book market, you can succeed while your competition struggles.


As an entertainment medium, comics have six major factors that make it difficult to expand the market:

1. Barriers to Entry: Comics have inherent cultural roadblocks that discouraging the...

How Do You Measure the Dollar Value of Your Target Market?

By gamalhennessyCommunity • Jun 3, 2020 3


It’s one thing to know how many copies you can sell to your target market (See What Is the Size of Your Market?). It is another thing to understand how much money that market can generate.

Market value is the amount of revenue a market generates over a given period of time. For example, if the average price of a monthly print comic is $3.99, and all the competitors in that market sell 20,000 copies collectively, then the monthly market value of that niche is around $80,000.There are three things you need to remember when looking at market value for independent comics, because like market size, market value isn’t an exact science.

The numbers are going to be gross—not...

What is the Size of Your Target Market?

By gamalhennessyCommunity • Jun 1, 2020 2


Over the past two weeks, I’ve tried to explain the concepts of ideal readers (See Who is Your Ideal Reader?) and competition (See Who is Your Competition?) in terms of digital comic book publishing. The size of your target market defines various aspects of your project. I’d like to continue this marketing orientation by looking at ways you can think about the size of your comic’s target market.

The theoretical number of readers for your book will influence the different marketing, distribution, advertising, and sales strategies you use. Your market size can influence what type of book you create. Depending on your goals and your resources, it might even lead to altering...

Interested in learning about digital marketing?

By ChristopherHeadquarters • Jun 1, 2020 1


If you’re looking for help and support on how to grow your digital comic fanbase, please join us in our new Facebook group for digital marketing. This will be a way for us all to connect with folks in the community, on and off GlobalComix, about engaging more deeply with the tools of digital.

The group has already touched on a handful of key concepts, such as identifying your ideal reader, written by our very own Gamal Hennessy. We’d love for the group to continue growing as a place for people to share experiences with one another as well, so please bring any wisdom you’ve earned!

We’re currently building towards a free digital marketing webinar on Thursday, June 25...

What is the Competition for Your Comic?

By gamalhennessyCommunity • May 26, 2020 3


Your comic may be unique and original, but it doesn’t exist in a vacuum. There are probably similar elements in other comics that appeal to your ideal reader profile no matter what your story is about. Understanding what’s already in the market and the characteristics of your competition can provide valuable information in both creating relationships with your reader and producing a better book.

Competition is the effort of two or more parties acting independently to secure the business of a third party. For an independent comic book publisher, competition is defined as all media that can appeal to the ideal reader profile. Because readers do not have unlimited time or money,...

Who is the Ideal Reader for Your Comic?  

By gamalhennessyCommunity • May 19, 2020 12

Marketing is a critical skill for independent comic book publishers and Global Comix wants to make sure you have the tools and information you need to connect with your readers. Today I want to explore the concept of the ideal reader and how it can help you sell more comics.

An ideal reader is the specific type of person who would enjoy buying and reading your comic. Some writers like Stephen King focus on a specific real-world individual, like his wife. Others use a theoretical profile. This post will focus more on the hypothetical idea since all of us aren’t fortunate enough to marry our ideal reader.

Are You the Ideal Reader for Your Comic?

If you are a person who loves comics, and...

Announcement: Gamal Hennessy joins GlobalComix as VP of Content

By ChristopherHeadquarters • May 6, 2020 7

Today we have the pleasure to announce and welcome Gamal Hennessy to the GlobalComix team as Vice President of Content. He is established as a trusted leader both in legal representation and publishing, bringing with him the gravity of two decades of experience in the comics industry.

At a time when the comics industry is changing faster than ever, we are very excited to join forces with a veteran who has worked towards both professional and indie creator and publisher success for decades. We are confident that he will help us make this platform meet the needs of our community with utmost dedication to the art and culture of comics while working to develop our creator and publisher...

Announcing Creator Pro - GlobalComix For Professionals

By ChristopherHeadquarters • Feb 11, 2020 3

Our mission at GlobalComix is to create the best possible publishing service for comic creators to bring their work to a global audience. At first, our platform brought comics reading to all devices and let creators connect and engage with their fans. We then added tools that made the comic uploading and publishing faster and helped readers discover even more great content. Now, it’s time to take things further.

Today, together with 215 Ink and our professional creators, we’re extremely proud to announce GlobalComix Creator Pro, a service that helps publishers and professionals maximize their digital publishing revenues.

Creator Pro - What’s in the box?

Starting at...

Announcing Monetized Comics Publishing Beta

By ChristopherHeadquarters • Feb 28, 2018 15

In August last year, we opened our doors to the public for the first time to let creators begin publishing their work and testing out the platform. Since then, we’ve been working with a small group of early adopters to gather feedback. We’ve been rebuilding and constantly improving many of our features in preparation for launching GlobalComix to a bigger audience.

We have a deep respect for artists and their work, and we want to make sure we can create a path to financial success for creators. So today we are introducing the next big feature for our platform; Paid Comics Publishing. Whether you are an independent comic creator, a team, or an established publisher, you can...

GlobalComix is now in public beta!

By ChristopherHeadquarters • Aug 4, 2017 6

After more than 3 years of hard work and dedication, we are excited to open up the doors to our brand new comics platform, GlobalComix. We believe it represents the first steps in changing the course of digital comics publishing.

Books, music and videos have found ways to leverage the potential of the Internet, while comics remain largely sold and distributed through what are essentially online and proprietary book stores. We are here to change that. By making global digital comics publishing as easy-to-use and accessible as possible, and providing artists and publishers the tools they need to reach out directly to an audience, we hope to usher in a new era of comic publishing online.

Our...

Beta signups are now open

By ChristopherHeadquarters • Aug 25, 2015 0
We are proud to announce the opening of GlobalComix beta signups. For the past two years we have been working hard with one goal in mind: to create a platform for people to read and publish comics. But more than anything we’re creating a worldwide community where creators can share, get inspired and connect with fans and contributors around the globe - and where readers can have the best possible comic reading experience.
Here are some of the things you can expect when we launch:

Comic Creator Tools and Interactive Reading Experience
We have created a custom browser-based tool that lets you augment the reading experience of your comics (try reading experience prototype). It will let you...