Foundations of Artificial Intelligence

Episode 8 - The Multinational: Foundations of Artificial Intelligence introduces essential concepts including artificial intelligence (AI), algorithms, data, information, knowledge, big data and its five Vs (volume, velocity, variety, veracity, and value), data mining, machine learning, supervised and unsupervised learning, neural networks, deep learning, computer vision, natural language processing, and generative AI. The episode also examines how AI systems learn from data, identify patterns, and support business decisions, while highlighting the importance of data quality, diversity, and representativeness in international business. Students discover how these technologies enable prediction, segmentation, personalization, automation, and decision support across countries and industries, as well as the challenges of deploying AI systems in different cultural and market environments. Presented through short, story-based conversations, practical examples, and memorable characters, Foundations of Artificial Intelligence transforms complex AI concepts into engaging learning experiences that help students develop a strong understanding of how artificial intelligence works and prepare them for the more advanced topics covered throughout The Multinational: Stories that Help You Learn series.