Bling Bling and Funk de Brazil

"Of course it's Sao Paulo, Capital of the Hundred-Real Bills!" Perhaps this line, from the lyrics of the song "Sao Paulo" by MC Daleste, is the one that best captures the mood of the era when the Hood Funk emerged. The economic upturn allowed flashy cars, expensive liquor brands, and luxury clothing to permeate the imagination of a generation of young people who no longer saw only hardship on the horizon. It was time to stop scraping by and flaunt it! Welcome to the Hood Funk!