There are so many things she wants, but she still hasn’t found out what she's looking for ... That’s Fu Arisugawa, an office worker too busy with her shopping spoils and whose motto is “Shopping is Living”. Meanwhile, for reasons she doesn’t understand yet, she’s interested in her cool-tempered and reserved boss. And there are her friends, too. Rio, who keeps her feelings towards Fu a secret; Mizuho, who always ends up dating losers; and Enjoji, who keeps interviewing University of Tokyo grads for an arranged marriage ... Each are lost in their own way while searching for happiness. These four Alices wander through their lives of love ... and shopping!!
An unexpected pitfall awaits Fu who is over the moon about her super extravagant dates with the son of the family with assets worth tens of billions of yen. Enjoji who is supposed to be the shogun of love is at the mercy of a rude man from Kansai region. Mizuho ends up having sex with the guy who is in love with Rio. Further away from the main streets of life, the Alices continue to stray off course...