One day, Paul wakes up as a strange being of an unknown species. Together with his new companions Splash & Aiden, he gets to experience the Ups and Downs of living as an Elemental Demon. However, this changes when an obscure organisation called the "B.F.O." gets wind of Paul“s existence. As the B.F.O. tries everything in their power to get their hands on Paul, he has to adapt to his new life and find a way to evade their attempts.